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~person:"Chen, Steven"
~person:"Koppelmann, Udo"
~subject:"Brand management"
~subject:"Product design"
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Chen, Steven
Koppelmann, Udo
Pepels, Werner
8
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6
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4
Blonigen, Bruce A.
4
Eppinger, Steven D.
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Journal of marketing education : JME
1
Marketing theory
1
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
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ECONIS (ZBW)
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Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven
;
Benedicktus, Ray
;
Kim, Yuna
;
Shih, Eric
- In:
Journal of marketing education : JME
40
(
2018
)
3
,
pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
Saved in:
2
Design orientation : a grounded theory analysis of design thinking and action
Venkatesh, Alladi
;
Digerfeldt-Månsson, Theresa
; …
- In:
Marketing theory
12
(
2012
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10009658904
Saved in:
3
Produktinnovation oder Produktpflege? : Überlegungen zu Strategiealternativen
Koppelmann, Udo
- In:
Marketing-Management und Unternehmensführung : …
,
(pp. 465-479)
.
2002
Persistent link: https://www.econbiz.de/10001653325
Saved in:
4
Produktmarketing : Entscheidungsgrundlagen für Produktmanager
Koppelmann, Udo
-
2001
-
6., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014274199
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