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~person:"Chen, Weifeng"
~person:"Hakenes, Hendrik"
~subject:"Corporate reputation"
~type:"article"
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Corporate reputation
Brand architecture
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Firmenimage
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Chen, Weifeng
Hakenes, Hendrik
Balmer, John M. T.
21
Melewar, T. C.
7
Burghausen, Mario
5
Abratt, Russell
4
Balmer, John M.T.
4
Bang, Nguyen
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Sharifah Faridah Syed Alwi
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Journal of business research : JBR
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European journal of marketing : EJM
1
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ECONIS (ZBW)
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Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
2
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
3
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
4
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
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