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~person:"Chen, Ying-Ju"
~person:"Lee, Hyun-hwa"
~person:"Neslin, Scott A."
~subject:"Consumer behaviour"
~type_genre:"Conference paper"
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Marketing letters : a journal of research in marketing
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The interrelationships between brand and channel choice
Neslin, Scott A.
;
Jerath, Kinshuk
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
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