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~person:"Cheong, Yunjae"
~person:"Dens, Nathalie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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Search: subject:"advertising"
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Advertising effects
39
Werbewirkung
39
Consumer behaviour
29
Konsumentenverhalten
29
Advertising
25
Werbung
25
Brand management
18
Markenführung
18
Internet marketing
15
Online-Marketing
15
Brand image
11
Markenimage
11
Product Placement
11
Product placement
11
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10
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10
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7
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6
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Brand extension
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Brand placement
5
Markentransfer
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Online retailing
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Online-Handel
5
Persuasion knowledge
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Viral marketing
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Virales Marketing
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advertising
5
Data envelopment analysis
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Data-Envelopment-Analyse
4
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63
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Aufsatz in Zeitschrift
Ratgeber
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63
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English
63
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Cheong, Yunjae
Dens, Nathalie
Gierl, Heribert
63
Pelsmacker, Patrick de
61
Eisend, Martin
53
Taylor, Charles Raymond
53
Septianto, Felix
38
Kaiser, Harry M.
33
Reijmersdal, Eva A. van
30
Stafford, Marla Royne
30
Bellman, Steven
28
Yoon, Sukki
28
Hudders, Liselot
27
Huh, Jisu
27
Yoon, Hye Jin
27
Dahlén, Micael
26
Ford, John B.
26
Tucker, Catherine
25
Chang, Chingching
24
Dwivedi, Yogesh Kumar
24
Pauwels, Koen
23
Rosengren, Sara
23
Choi, Yung Kyun
22
Koslow, Scott
22
Law, Chun Hung Roberts
22
Matthes, Jörg
22
Okazaki, Shintaro
22
Reid, Leonard N.
22
Torres, Ivonne M.
22
Campbell, Colin L.
21
Diamantopoulos, Adamantios
21
Grewal, Dhruv
21
Ko, Eunju
21
Laroche, Michel
21
Manrai, Ajay K.
21
Phau, Ian
21
Pitt, Leyland F.
21
Varan, Duane
21
Wilson, Rick T.
21
Goldfarb, Avi
19
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International journal of advertising : the quarterly review of marketing communications
14
International journal of advertising : the review of marketing communications
5
Journal of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of business research : JBR
4
Journal of advertising research
3
Journal of electronic commerce research : JECR
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of sports marketing & sponsorship
2
Journal of advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing letters : a journal of research in marketing
2
The journal of brand management : an international journal
2
Corporate communications : an international journal
1
Electronic commerce research
1
International journal of electronic commerce : IJEC
1
International marketing review
1
Journal of Islamic marketing
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of current issues and research in advertising : JCIRA
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of nonprofit & public sector marketing
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
The journal of consumer marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
63
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63
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1
Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment
advertising
Pfiffelmann, Jean
;
Pfeuffer, Alexander
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 491-532
Persistent link: https://www.econbiz.de/10014550980
Saved in:
2
The processing of native
advertising
compared to banner
advertising
: an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
3
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
4
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
5
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
6
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
7
Personalized advertisements with integration of names and photographs : an eye-tracking experiment
Pfiffelmann, Jean
;
Dens, Nathalie
;
Soulez, Sébastien
- In:
Journal of business research : JBR
111
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012237800
Saved in:
8
How consumers' media usage creates synergy in
advertising
campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
9
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
10
The effects of model ethnicity in charity appeals for local and global charities
Pelsmacker, Patrick de
;
Dens, Nathalie
;
De Meulenaer, Sarah
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 129-148
Persistent link: https://www.econbiz.de/10012802218
Saved in:
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