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~person:"Chernatony, Leslie de"
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Chernatony, Leslie de
Lee, Nick
20
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19
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14
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13
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12
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European journal of marketing : EJM
9
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1
Factors influencing consumer evaluations of gift promotions
Buil, Isabel
;
Chernatony, Leslie de
;
Montaner, Teresa
- In:
European journal of marketing : EJM
47
(
2013
)
3
,
pp. 574-595
Persistent link: https://www.econbiz.de/10010099468
Saved in:
2
Internal brand building and structuration: the role of leadership
Vallaster, Christine
;
Chernatony, Leslie de
- In:
European journal of marketing : EJM
40
(
2006
)
7
,
pp. 761-784
Persistent link: https://www.econbiz.de/10007271135
Saved in:
3
Internal brand factors driving successful financial services brands
Chernatony, Leslie de
;
Susan Cottam
- In:
European journal of marketing : EJM
40
(
2006
)
5
,
pp. 611-633
Persistent link: https://www.econbiz.de/10007222394
Saved in:
4
The effect of service brand extensions on corporate image: An empirical model
Pina, Jose M.
;
Martinez, Eva
;
Chernatony, Leslie de
; …
- In:
European journal of marketing : EJM
40
(
2006
)
1-2
,
pp. 174-197
Persistent link: https://www.econbiz.de/10006075539
Saved in:
5
The criteria for successful services brands
Chernatony, Leslie de
;
Segal-Horn, Susan
- In:
European journal of marketing : EJM
37
(
2003
)
7
,
pp. 1095-1118
Persistent link: https://www.econbiz.de/10006083712
Saved in:
6
Corporate marketing and service brands: Moving beyond the fast-moving consumer goods model
McDonald, Malcolm H.B.
;
Chernatony, Leslie de
;
Harris, Fiona
- In:
European journal of marketing : EJM
35
(
2001
)
3-4
,
pp. 335-352
Persistent link: https://www.econbiz.de/10006091198
Saved in:
7
Corporate branding and corporate brand performance
Harris, Fiona
;
Chernatony, Leslie de
- In:
European journal of marketing : EJM
35
(
2001
)
3-4
,
pp. 441-456
Persistent link: https://www.econbiz.de/10006091192
Saved in:
8
Number 1-2 - Added value: Its nature, roles and sustainability
Chernatony, Leslie de
;
Harris, Fiona
;
Dall'Olmo Riley, …
- In:
European journal of marketing : EJM
34
(
2000
)
1-2
,
pp. 39-56
Persistent link: https://www.econbiz.de/10006094650
Saved in:
9
Modelling the components of the brand
Chernatony, Leslie de
;
Dall'Olmo Riley, Francesca
- In:
European journal of marketing : EJM
32
(
1998
)
11-12
,
pp. 1074-1090
Persistent link: https://www.econbiz.de/10006098400
Saved in:
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