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~person:"Chernev, Alexander"
~subject:"Category Management"
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Category Management
Retail assortment
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Chernev, Alexander
Kök, A. Gürhan
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GfK marketing intelligence review : Marketingforschung für die Praxis
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ECONIS (ZBW)
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When more is less and less is more : the psychology of managing product assortments
Chernev, Alexander
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 8-15
Persistent link: https://www.econbiz.de/10009007737
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