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~person:"Chipp, Kerry Fiona"
~subject:"IMC"
~subject:"Social Web"
~subject:"social media"
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Chipp, Kerry Fiona
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Producer push to consumer pull : who curates new media content? : developing strategies for new media environments
Chipp, Kerry Fiona
;
Chakravorty, Devarpan
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10011607077
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