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~person:"Cho, Eunjoo"
~person:"Farsky, Mario"
~subject:"Diskrete Entscheidung"
~subject:"Information"
~subject:"Messung"
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Search: subject_exact:"Markenimage"
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Diskrete Entscheidung
Information
Messung
Markenimage
12
Brand image
11
Measurement
7
Consumer behaviour
5
Konsumentenverhalten
5
Fashion
3
Mode
3
Brand management
2
Luxury goods
2
Luxusgüter
2
Markenführung
2
Sponsoring
2
Sponsorship
2
2010
1
Ad-brand congruency
1
Advertising effects
1
Aufsatzsammlung
1
Brand equity
1
Brand image measurement
1
Brand-anchored conjoint
1
CSR
1
Confidence
1
Conjoint analysis
1
Conjoint-Analyse
1
Construal level
1
Consumer motivation
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Direct attribute rating
1
Discrete choice
1
Discrete choice experiment
1
EWOM
1
Empirical method
1
Empirische Methode
1
Erfolgsfaktor
1
Experiment
1
Fashion-related products
1
Higher education institution
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Article
7
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2
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7
Aufsatz in Zeitschrift
7
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1
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English
5
German
4
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Cho, Eunjoo
Farsky, Mario
Sattler, Henrik
6
Bentele, Günter
4
Goldfarb, Avi
4
Hoepfner, Jörg
4
Lehmann, Donald R.
4
Moorthy, Sridhar
4
Schnittka, Oliver
4
Buchele, Mark-Steffen
3
Christodoulides, George
3
De Chernatony, Leslie
3
Höfer, Björn
3
Liebert, Tobias
3
Mishra, Abhishek
3
Misra, Sanjog
3
Perrey, Jesko
3
Romaniuk, Jenni
3
Rossiter, John R.
3
Shin, Sangwoo
3
Zarantonello, Lia
3
Ailawadi, Kusum L.
2
Attri, Rekha
2
Azar, Pablo
2
Bagozzi, Richard P.
2
Borkovsky, Ron N.
2
Bosch, Volker
2
Cadogan, John W.
2
Cuneo, Andres
2
Decker, Reinhold
2
Dolnicar, Sara
2
Eggers, Felix
2
Fetscherin, Marc
2
Fiore, Ann Marie
2
French, Alan
2
Fuller, Matthew
2
Groenen, Patrick J. F.
2
Grün, Bettina
2
Haviv, Avery M.
2
Horsky, Dan
2
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Die Betriebswirtschaft : DBW
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Research papers on marketing and retailing
1
Schmalenbach business review : sbr
1
The journal of consumer marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
8
USB Cologne (EcoSocSci)
1
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1
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
Saved in:
2
Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo
;
Fiore, Ann Marie
;
Russell, Daniel W.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10011287648
Saved in:
3
Conceptualization of a holistic brand image measure for fashion-related brands
Cho, Eunjoo
;
Fiore, Ann Marie
- In:
The journal of consumer marketing
32
(
2015
)
4
,
pp. 255-265
Persistent link: https://www.econbiz.de/10011407097
Saved in:
4
Turning good ideas into bad news : the effect of negative and positive sponsorship information on sponsors' brand image
Schnittka, Oliver
;
Sattler, Henrik
;
Farsky, Mario
- In:
Schmalenbach business review : sbr
65
(
2013
)
3
,
pp. 227-247
Persistent link: https://www.econbiz.de/10009767231
Saved in:
5
Entwicklung und empirische Anwendung eines neuen Instruments zur Imagemessung am Beispiel von Universitäten
Farsky, Mario
;
Völckner, Franziska
- In:
Die Betriebswirtschaft : DBW
68
(
2008
)
6
,
pp. 706-728
Persistent link: https://www.econbiz.de/10003780065
Saved in:
6
Markenimagemessung
Farsky, Mario
-
2008
Persistent link: https://www.econbiz.de/10004915077
Saved in:
7
Wie werden Markenimages gemessen? : eine empirische Bestandsaufnahme
Farsky, Mario
;
Sattler, Henrik
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
2
,
pp. 52-55
Persistent link: https://www.econbiz.de/10003502733
Saved in:
8
Golden -i-: Konzeption und empirische Validitätsüberprüfung eines neuen Instrumentes zur Messung von Markenimages
Farsky, Mario
;
Eggers, Felix
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
2
,
pp. 105-118
Persistent link: https://www.econbiz.de/10003461584
Saved in:
9
Image measurement with Golden - i - : a technical report
Farsky, Mario
;
Eggers, Felix
-
2006
Persistent link: https://www.econbiz.de/10003515666
Saved in:
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