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~person:"Cho, Heetae"
~person:"Jayawardena, Nirma Sadamali"
~subject:"COVID-19"
~subject:"Konsumentenverhalten"
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COVID-19
Konsumentenverhalten
Conceptual model
2
Consumer behaviour
2
classification of nostalgia
2
conceptual model of nostalgia
2
Advertising
1
Advertising effects
1
Bibliometrics
1
Bibliometrie
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Consumer attitude
1
Coronavirus
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Deutschland
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Elaboration likelihood model
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Emotion
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Freizeit
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Freizeitverhalten
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Freizeitwirtschaft
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Germany
1
Holiday behaviour
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International marketing
1
International marketing strategies
1
Internationales Marketing
1
Internet marketing
1
Leisure
1
Leisure behaviour
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Leisure industries
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Leisure nostalgia
1
Marketing management
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Marketingmanagement
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Mixed method
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Online-Marketing
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Persuasion
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Qualitative analysis
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Resource orchestration theory
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Resource-based view
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Ressourcenorientierter Ansatz
1
Satisfaction
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Sport
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Sports
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Cho, Heetae
Jayawardena, Nirma Sadamali
Behl, Abhishek
2
Jain, Varsha
2
Roy, Subhadip
2
Arai, Akiko
1
Balasubramanian, Sreejith
1
Biscaia, Rui
1
Chen, Tom
1
Conduit, Jodie
1
Datta, Saroj Kumar
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Davis, Robert
1
Doyle, Jason P.
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Fernandes, Ana
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Fernandes, Cedwyn
1
Fernandes, Cedwyn J.
1
Figueiredo, Margarida
1
Ganesh B. E.
1
Garg, Akanksha
1
Ghosh, Sid
1
Gupta, Mansi
1
Hollebeek, Linda D.
1
Jebarajakirthy, Charles
1
Joo, Dongoh
1
Joshi, Rakesh Mohan
1
Kitchen, Philip J.
1
Ko, Yong Jae
1
Lathabhavan, Remya
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Lazaris, Chris
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Liang, Yan
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McDonald, Heath
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McGinnis, Lee Phillip
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Mishra, Oly
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Moore, Neil
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Neves, José
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Oe, Hiroko
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Padhy, Prabir Chandra
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Journal of business research : JBR
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
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ECONIS (ZBW)
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Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
2
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
3
Cross-cultural validation of the nostalgia scale for sport tourism (NSST) : a multilevel approach
Cho, Heetae
;
Joo, Dongoh
;
Woosnam, Kyle Maurice
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
4
,
pp. 624-643
Persistent link: https://www.econbiz.de/10012212585
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