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~person:"Cho, Heetae"
~person:"Lacey, Russell"
~subject:"Event-Marketing"
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Event-Marketing
Sponsoring
15
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15
Sport event
10
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10
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7
Corporate Social Responsibility
6
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6
Consumer behaviour
5
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Attitude toward sponsors
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Business of sport
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Event
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Cho, Heetae
Lacey, Russell
Scheinbaum, Angeline Close
8
Nufer, Gerd
6
Finney, R. Zachary
5
Nitschke, Axel
4
Hermanns, Arnold
3
Kiendl, Stephanie C.
3
Cornwell, T. Bettina
2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Castan, Björn
1
Chang, Ching-Hung
1
Chen, Mei-hsiu
1
Choi, Jiwon
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Choi, Yung Kyun
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Journal of business research : JBR
2
Asia Pacific journal of marketing and logistics
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing communications
1
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ECONIS (ZBW)
7
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The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
2
The Pivotal Roles of Product Knowledge and Corporate Social Responsibility in Event
Sponsorship
Effectiveness
Lacey, Russell
-
2014
event
sponsorship
. Specifically, structural model results show how attendees' knowledge of the event sponsor's products and …
Persistent link: https://www.econbiz.de/10013066840
Saved in:
3
Event Marketing and
Sponsorship
: Lessons Learned from the Tour De Georgia Cycling Races
Finney, R. Zachary
;
Lacey, Russell
;
Scheinbaum, …
-
2012
of empirical studies on effective methods of sports
sponsorship
and event marketing. Specifically, from 2004 to 2008, we …
Persistent link: https://www.econbiz.de/10014174068
Saved in:
4
Event social responsibility : a note to improve outcomes for sponsors and events
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1982-1986
Persistent link: https://www.econbiz.de/10011384219
Saved in:
5
How the anticipation can be as great as the experience : explaining event
sponsorship
exhibit outcomes via affective forecasting
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 209-224
Persistent link: https://www.econbiz.de/10010383925
Saved in:
6
The pivotal roles of product knowledge and corporate social responsibility in event
sponsorship
effectiveness
Lacey, Russell
;
Scheinbaum, Angeline Close
;
Finney, R. …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1222-1228
Persistent link: https://www.econbiz.de/10008696665
Saved in:
7
The impact of repeat attendance on event
sponsorship
effects
Lacey, Russell
;
Sneath, Julie Z.
;
Finney, R. Zachary
; …
- In:
Journal of marketing communications
13
(
2007
)
4
,
pp. 243-255
Persistent link: https://www.econbiz.de/10003606553
Saved in:
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