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~person:"Choi, Yung Kyun"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
~type_genre:"Lehrbuch"
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Search: subject_exact:"Online advertising"
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Internet marketing
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Online-Marketing
11
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6
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5
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5
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5
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5
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4
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4
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social media
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Aufsatz in Zeitschrift
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Choi, Yung Kyun
Goldfarb, Avi
5
Tucker, Catherine
5
Jansen, Bernard J.
4
Pentina, Iryna
4
Bright, Laura F.
3
Fesenmaier, Daniel R.
3
Liu, Yuping
3
Sun, Shaojing
3
Tussyadiah, Iis P.
3
Wang, Ying
3
Yoon, Sukki
3
Aalberts, Robert J.
2
Baack, Daniel W.
2
Baack, Donald
2
Becerra, Enrique P.
2
Birnbaum, Daniel
2
Cazier, Joseph A.
2
Cheong, Yunjae
2
Evans, Nathaniel J.
2
Fritz, Wolfgang
2
Goldsmith, Ronald E.
2
Heiens, Richard A.
2
Kabadayi, Sertan
2
King, Karen Whitehill
2
Koh, Anthony C.
2
Korgaonkar, Pradeep K.
2
Kumar, Subodha
2
Lascu, Dana-Nicoleta
2
Loda, Marsha D.
2
Lodish, Leonard M.
2
Logan, Kelty
2
Lwin, May O.
2
Matwyshyn, Andrea M.
2
Milne, George R.
2
Narayanaswamy, Ravi
2
Nill, Alexander F.
2
Paek, Hye-jin
2
Park, Sangwon
2
Singh, Nitish
2
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Journal of advertising
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Psychology & marketing
1
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ECONIS (ZBW)
4
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1
Divergent effects of friend recommendations on disclosed social media advertising in the United States and Korea
Errmann, Amy
;
Seo, Yuri
;
Choi, Yung Kyun
;
Yoon, Sukki
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 495-511
Persistent link: https://www.econbiz.de/10012201497
Saved in:
2
How character presence in advergames affects brand attitude and game performance : a cross-cultural comparison
Choi, Yung Kyun
;
Yoon, Sukki
;
Taylor, Charles Raymond
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 357-365
Persistent link: https://www.econbiz.de/10011508871
Saved in:
3
Online game characters' influence on brand trust : self-disclosure, group membership, and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Lacey, Heather P.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 996-1003
Persistent link: https://www.econbiz.de/10009755379
Saved in:
4
Gearing up for mobile advertising : a cross-cultural examination of key factors that drive mobile messages home to consumers
Choi, Yung Kyun
;
Hwang, Jang-sun
;
McMillan, Sally J.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 756-768
Persistent link: https://www.econbiz.de/10003757436
Saved in:
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