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~person:"Choi, Yung Kyun"
~type_genre:"Article in journal"
~type_genre:"Market information"
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Search: subject_exact:"Suchmaschinenmarketing"
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Internet marketing
11
Online-Marketing
11
Advertising
6
Werbung
6
Advertising effects
5
Social Web
5
Social web
5
Werbewirkung
5
Consumer behaviour
4
Konsumentenverhalten
4
South Korea
4
Südkorea
4
USA
4
United States
4
social media
3
Brand management
2
Computerspiel
2
Cultural identity
2
Kulturelle Identität
2
Luxury goods
2
Luxusgüter
2
Markenführung
2
Video game
2
Viral marketing
2
Virales Marketing
2
AR advertising
1
Advertising effectiveness
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Brand
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Brand image
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Brasilien
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Brazil
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Celebrity endorsement
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Celebrity-Werbung
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Comparison
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Construal level and cultural context
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Cross-cultural marketing
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Digital media
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Digitale Medien
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Article in journal
Market information
Aufsatz in Zeitschrift
11
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English
11
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Choi, Yung Kyun
Tucker, Catherine
25
Dwivedi, Yogesh Kumar
22
Law, Chun Hung Roberts
22
Goldfarb, Avi
18
Skiera, Bernd
18
Rita, Paulo
16
Harrigan, Paul
15
Filieri, Raffaele
14
Ghose, Anindya
14
Hudders, Liselot
14
Ko, Eunju
14
Bigné Alcañiz, J. Enrique
13
Pelsmacker, Patrick de
13
Reijmersdal, Eva A. van
13
Smith, Katherine Taken
13
Wilbur, Kenneth C.
13
Grewal, Dhruv
12
Jansen, Bernard J.
12
Karjaluoto, Heikki
12
Kumar, Vikas
12
Loureiro, Sandra Maria Correia
12
Michaelidou, Nina
12
Okumus, Fevzi
12
Pauwels, Koen
12
Dens, Nathalie
11
Fesenmaier, Daniel R.
11
Vrontis, Demetris
11
Whinston, Andrew B.
11
Xiang, Zheng
11
Ahuja, Vandana
10
Bellman, Steven
10
Bilgihan, Anil
10
Hollebeek, Linda D.
10
Jerath, Kinshuk
10
Kannan, P. K.
10
Mariani, Marcello M.
10
Milne, George R.
10
Okazaki, Shintaro
10
Peltier, James
10
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International journal of advertising : the review of marketing communications
4
Journal of business research : JBR
2
Psychology & marketing
2
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
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ECONIS (ZBW)
11
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1
Navigating the digital media evolution in advertising
Choi, Yung Kyun
;
Song, Ji Hee
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 775–776
Persistent link: https://www.econbiz.de/10014551084
Saved in:
2
Augmented reality advertising via a mobile app
Sung, Eunyoung
;
Han, Dai-In Danny
;
Choi, Yung Kyun
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 543-558
Persistent link: https://www.econbiz.de/10012817135
Saved in:
3
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
4
How do consumers choose to click "like" on luxury ads in social media? : role of envy, number of likes, and culture
Kim, Inhye
;
Choi, Yung Kyun
;
Lee, Sungmi
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1247-1264
Persistent link: https://www.econbiz.de/10012802302
Saved in:
5
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
6
Divergent effects of friend recommendations on disclosed social media advertising in the United States and Korea
Errmann, Amy
;
Seo, Yuri
;
Choi, Yung Kyun
;
Yoon, Sukki
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 495-511
Persistent link: https://www.econbiz.de/10012201497
Saved in:
7
The effects of eWOM volume and valence on product sales : an empirical examination of the movie industry
Kim, Kacy K.
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 471-488
Persistent link: https://www.econbiz.de/10012200272
Saved in:
8
Narrative transportation and paratextual features of social media in viral advertising
Seo, Yuri
;
Li, Xiaozhu
;
Choi, Yung Kyun
;
Yoon, Sukki
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 83-95
Persistent link: https://www.econbiz.de/10011848783
Saved in:
9
How character presence in advergames affects brand attitude and game performance : a cross-cultural comparison
Choi, Yung Kyun
;
Yoon, Sukki
;
Taylor, Charles Raymond
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 357-365
Persistent link: https://www.econbiz.de/10011508871
Saved in:
10
Online game characters' influence on brand trust : self-disclosure, group membership, and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Lacey, Heather P.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 996-1003
Persistent link: https://www.econbiz.de/10009755379
Saved in:
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