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~person:"Chovancová, Miloslava"
~person:"Ko, Yong Jae"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
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Consumer behaviour
Online-Marketing
Computerspiel
5
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5
Video game
5
Game theory
3
Spieltheorie
3
Experiment
2
Game outcome
2
Professional sports
2
Profisport
2
Social Web
2
Social web
2
Sportmarketing
2
Sports marketing
2
aesthetics
2
developing countries
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game dynamics
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game mechanics
2
gamification
2
social media
2
Albania
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Albanien
1
Arbeitsgruppe
1
Football
1
Fußball
1
Game process
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Happiness
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MDA framework
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Mediennutzung
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Online retailing
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Online-Handel
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Chovancová, Miloslava
Ko, Yong Jae
Sreejesh, S.
9
Vashisht, Devika
7
Dwivedi, Yogesh Kumar
6
Dwyer, Brendan
6
Ghosh, Tathagata
5
Breuer, Markus
4
Buchanan-Oliver, Margo
4
Görlich, Daniel
4
Hernandez, Monica D.
4
Kim, Yongjae
4
Ponnet, Koen
4
Reijmersdal, Eva A. van
4
Seo, Yuri
4
Terlutter, Ralf
4
Vanwesenbeeck, Ini
4
Waiguny, Martin K. J.
4
Walrave, Michel
4
Bellman, Steven
3
Borowiecki, Karol Jan
3
Buijzen, Moniek
3
Drayer, Joris
3
Evans, Nathaniel J.
3
Gandhi, Ashvin
3
Giuliano, Paola
3
Guan, Eric
3
Hwang, Yongjin
3
Kaimann, Daniel
3
Keefer, Quinn Andrew Wesley
3
Khosrowpour, Mehdi
3
Kim, Sang Jin
3
Mai, Enping
3
McDonald, Chase
3
Ozuem, Wilson
3
Pagel, Michaela
3
Tasoff, Joshua
3
Yang, Jun
3
Badrinarayanan, Vishag A.
2
Barnes, Stuart
2
Barsky, Jonathan
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European Sport management quarterly : ESMQ
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of learning and change : IJLC
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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1
New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
2
The association between gender and occupation in a gamified purchasing environment : perspective from Kosovo and Albania
Haziri, Fortesa
;
Pagria, Ina
;
Chovancová, Miloslava
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 215-231
Persistent link: https://www.econbiz.de/10012598409
Saved in:
3
Game experience as a moderator in gamified online purchasing settings
Haziri, Fortesa
;
Shabani, Lulzim
;
Chovancová, Miloslava
- In:
International journal of learning and change : IJLC
13
(
2021
)
4/5
,
pp. 399-418
Persistent link: https://www.econbiz.de/10012599084
Saved in:
4
Influence of team identification, game outcome, and game process on sport consumers’ happiness
Jang, Wonseok
;
Wann, Daniel L.
;
Ko, Yong Jae
- In:
Sport management review
21
(
2018
)
1
,
pp. 63-71
Persistent link: https://www.econbiz.de/10011808738
Saved in:
5
The relative effects of game outcome and process on fans' media consumption experiences
Jang, Wonseok
;
Ko, Yong Jae
;
Wann, Daniel
;
Chang, Yonghwan
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
5
,
pp. 635-658
Persistent link: https://www.econbiz.de/10011846421
Saved in:
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