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~person:"Chovancová, Miloslava"
~person:"Sreejesh, S."
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
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Consumer behaviour
Online-Marketing
Computerspiel
11
Video game
11
Konsumentenverhalten
10
Advertising effects
8
Brand image
8
Markenimage
8
Werbewirkung
8
Brand management
7
Internet marketing
7
Markenführung
7
Brand
4
Game theory
4
Markenartikel
4
Spieltheorie
4
Advertising
3
Experiment
3
Werbung
3
gamification
3
Advergames
2
Beziehungsmarketing
2
Brand memory
2
Cognition
2
In-game advertising
2
Kognition
2
Product Placement
2
Product placement
2
Relationship marketing
2
Social Web
2
Social web
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advergames
2
aesthetics
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developing countries
2
game dynamics
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game mechanics
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social media
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Adolescence
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Chovancová, Miloslava
Sreejesh, S.
Vashisht, Devika
7
Dwivedi, Yogesh Kumar
6
Dwyer, Brendan
6
Ghosh, Tathagata
5
Breuer, Markus
4
Buchanan-Oliver, Margo
4
Görlich, Daniel
4
Hernandez, Monica D.
4
Kim, Yongjae
4
Ponnet, Koen
4
Reijmersdal, Eva A. van
4
Seo, Yuri
4
Terlutter, Ralf
4
Vanwesenbeeck, Ini
4
Waiguny, Martin K. J.
4
Walrave, Michel
4
Bellman, Steven
3
Borowiecki, Karol Jan
3
Buijzen, Moniek
3
Drayer, Joris
3
Evans, Nathaniel J.
3
Gandhi, Ashvin
3
Giuliano, Paola
3
Guan, Eric
3
Hwang, Yongjin
3
Kaimann, Daniel
3
Keefer, Quinn Andrew Wesley
3
Khosrowpour, Mehdi
3
Kim, Sang Jin
3
Ko, Yong Jae
3
Mai, Enping
3
McDonald, Chase
3
Ozuem, Wilson
3
Pagel, Michaela
3
Tasoff, Joshua
3
Yang, Jun
3
Badrinarayanan, Vishag A.
2
Barnes, Stuart
2
Barsky, Jonathan
2
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Journal of business research : JBR
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of learning and change : IJLC
1
Journal of Indian business research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Psychology & marketing
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
11
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1
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
2
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
3
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
4
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
5
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
6
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
7
The association between gender and occupation in a gamified purchasing environment : perspective from Kosovo and Albania
Haziri, Fortesa
;
Pagria, Ina
;
Chovancová, Miloslava
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 215-231
Persistent link: https://www.econbiz.de/10012598409
Saved in:
8
Game experience as a moderator in gamified online purchasing settings
Haziri, Fortesa
;
Shabani, Lulzim
;
Chovancová, Miloslava
- In:
International journal of learning and change : IJLC
13
(
2021
)
4/5
,
pp. 399-418
Persistent link: https://www.econbiz.de/10012599084
Saved in:
9
The effect of nature of online advergames on gamers' ad-persuasion : moderating roles of game-involvement and need for cognition
Vashisht, Devika
;
Sreejesh, S.
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10011665138
Saved in:
10
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Saved in:
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