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~person:"Christensen, Glenn L."
~person:"Monroe, Kent B."
~person:"Wind, Yoram"
~type:"book"
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Search: person:"Sheth, Jagdish N."
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Consumer behaviour
6
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5
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Wissenschaftliche Methode
5
Market segmentation
4
Marketing management
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Christensen, Glenn L.
Monroe, Kent B.
Wind, Yoram
Sheth, Jagdish N.
215
Holbrook, Morris B.
17
Malhotra, Naresh K.
14
Sisodia, Rajendra
13
Krishnan, Balaji C.
12
Belk, Russell W.
11
Hunt, Shelby D.
11
Kumar, V.
11
Grönroos, Christian
9
Jacoby, Jacob
9
Bettman, James R.
7
Green, Paul E.
7
Varadarajan, Rajan
7
Zaltman, Gerald
7
Eshghi, Abdolreza
6
Parvatiyar, Atul
6
Rao, Vithala R.
5
Sethi, S.Prakash
5
Yow, John
5
Kotler, Philip
3
Sheth, Jagdish N
3
Uslay, Can
3
Eshghi, Golpira S.
2
Garrett, Dennis E.
2
Gross, Barbara L.
2
Hauser, John R.
2
Hirschman, Elizabeth Caldwell
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Huber, Joel
2
Jain, Arun K.
2
Kahn, Barbara E.
2
Koschmann, Anthony
2
Lutz, Richard J.
2
Meyer, Robert J.
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Mittal, Banwari
2
Moskowitz, Howard R.
2
Newman, Bruce I.
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Legends in marketing
18
Legends in consumer behavior
2
Legends in marketing series
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ECONIS (ZBW)
20
USB Cologne (EcoSocSci)
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Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
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2
Helping define the field and expand its horizons
Jacoby, Jacob
;
Zaltman, Gerald
;
Jacobs, Rick
; …
-
2015
Persistent link: https://www.econbiz.de/10011444643
Saved in:
3
Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob
;
Swann, Jerre B.
;
Krishna, Aradhna
; …
-
2015
Persistent link: https://www.econbiz.de/10011444742
Saved in:
4
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
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5
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
6
Marketing research and modeling
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337117
Saved in:
7
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
8
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
Saved in:
9
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
10
Product and new product management
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337121
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