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~person:"Christodoulides, George"
~person:"De Chernatony, Leslie"
~person:"Farsky, Mario"
~subject:"Markenartikel"
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Markenartikel
Markenimage
44
Brand image
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Brand management
32
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32
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21
Konsumentenverhalten
21
Brand
15
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10
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Christodoulides, George
De Chernatony, Leslie
Farsky, Mario
Sarkar, Abhigyan
15
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Keller, Kevin Lane
13
Phau, Ian
13
Bang, Nguyen
12
Khan, Imran
12
Sarkar, Juhi Gahlot
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11
Melewar, T. C.
11
Ekinci, Yuksel
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10
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10
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9
Loureiro, Sandra Maria Correia
9
Romaniuk, Jenni
9
Sattler, Henrik
9
Usman, Osly
9
Aaker, Jennifer
8
Baumgarth, Carsten
8
Burmann, Christoph
8
Dawes, John
8
Gutjahr, Gert
8
Shimul, Anwar Sadat
8
Augusto, Mário Gomes
7
Foroudi, Pantea
7
Fournier, Susan
7
Gupta, Suraksha
7
Hakenes, Hendrik
7
Kaufmann, Hans Rüdiger
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King, Ceridwyn
7
Kumar, Vikas
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Machado, Joana César
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7
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Journal of business research : JBR
3
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
Journal of euromarketing
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Working paper series / City University Business School
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Working paper series / The City University Business School
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ECONIS (ZBW)
15
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1
Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean
;
Christodoulides, George
;
Khan, M. Sajid
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288889
Saved in:
2
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
3
The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Saved in:
4
Franchising brand benefits : an integrative perspective
Ghantous, Nabil
;
Christodoulides, George
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 442-454
Persistent link: https://www.econbiz.de/10012422299
Saved in:
5
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
6
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
7
The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
8
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
9
Brand extension effects on brand equity : a cross-national study
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 71-88
Persistent link: https://www.econbiz.de/10003882142
Saved in:
10
Breaking free from the industrial age paradigm of branding
Christodoulides, George
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 291-293
Persistent link: https://www.econbiz.de/10003653617
Saved in:
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