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~person:"Chua, Roy Y. J."
~person:"Pullig, Chris"
~subject:"Multikulturelle Gesellschaft"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
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Multikulturelle Gesellschaft
Cross-cultural relations
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Interkulturelle Beziehungen
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Consumer behaviour
2
Corporate culture
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Cultural identity
2
Culture
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Consumer cultural identity
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Market research
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Market segmentation
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Marktforschung
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Marktsegmentierung
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Multicultural engagement
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Transformative consumer research
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Chua, Roy Y. J.
Pullig, Chris
Demangeot, Catherine
4
Broderick, Amanda J.
2
Kipnis, Eva
2
Seo, Yuri
2
Thomas, David C.
2
Ulver, Sofia
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Adair, Wendi L.
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Journal of business research : JBR
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Journal of management : JOM
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Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
2
Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action
Demangeot, Catherine
;
Kipnis, Eva
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 339-353
Persistent link: https://www.econbiz.de/10012023811
Saved in:
3
Innovating at cultural crossroads : how multicultural social networks promote idea flow and creativity
Chua, Roy Y. J.
- In:
Journal of management : JOM
44
(
2018
)
3
,
pp. 1119-1146
Persistent link: https://www.econbiz.de/10011963731
Saved in:
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