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~person:"Clement, Michel"
~person:"Hudson, Simon"
~subject:"Advertising"
~subject:"Sport"
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Clement, Michel
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Marvelous advertising returns? : a meta-analysis of advertising elasticities in the entertainment industry
Schöndeling, Andrea
;
Burmester, Alexa B.
;
Edeling, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1019-1045
Persistent link: https://www.econbiz.de/10014336048
Saved in:
2
Appealing to tourists via branded entertainment : from theory to practice
Hudson, Simon
;
Tung, Vincent
- In:
Journal of travel and tourism marketing
33
(
2016
),
pp. 123-137
Persistent link: https://www.econbiz.de/10011485043
Saved in:
3
Leisure constraint theory and sport tourism
Hinch, Tom
;
Jackson, Edgar L.
;
Hudson, Simon
;
Walker, …
- In:
Sport tourism : concepts and theories
,
(pp. 10-31)
.
2006
Persistent link: https://www.econbiz.de/10003554394
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