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~person:"Cluley, Robert"
~person:"Homburg, Christian"
~subject:"Marketing theory"
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Marketing theory
Beziehungsmarketing
109
Relationship marketing
109
Marketingmanagement
80
Theorie
77
Theory
77
Deutschland
74
Germany
73
Marketing management
65
Lieferantenmanagement
39
Supplier relationship management
39
Marketing
38
Vertrieb
37
Strategisches Management
32
Erfolgsfaktor
30
Customer satisfaction
29
Kundenzufriedenheit
29
Success factor
29
Consumer behaviour
25
Konsumentenverhalten
25
Physical distribution
25
Marketingtheorie
23
Management
20
Market research
18
Marktforschung
18
Strategic management
18
Kundenmanagement
16
Business-to-business marketing
15
Estimation
15
Salespeople
15
Schätzung
15
Verkaufspersonal
15
B-to-B-Marketing
14
Beschwerdemanagement
13
Beziehungsmanagement
13
Complaint management
13
Kundenbindung
12
New product development
12
Produktentwicklung
12
Selling
12
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16
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8
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8
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4
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3
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Language
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German
10
English
7
Author
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Cluley, Robert
Homburg, Christian
Kotler, Philip
33
Sheth, Jagdish N.
24
Tadajewski, Mark
19
Keller, Kevin Lane
16
Grönroos, Christian
14
Kumar, V.
12
Vargo, Stephen L.
12
Hunt, Shelby D.
11
Lusch, Robert F.
11
Kleinaltenkamp, Michael
10
Armstrong, Gary
9
Perreault, William D.
9
Walker, Orville C.
9
Bruhn, Manfred
8
Freiling, Jörg
8
Kuß, Alfred
8
Maclaran, Pauline
8
McCarthy, Edmund Jerome
8
Saren, Michael
8
Verhoef, Peter C.
8
Wensley, Robin
8
Burmann, Christoph
7
Kollmann, Tobias
7
Krohmer, Harley
7
Fournier, Susan
6
Herrmann, Andreas
6
Mullins, John W.
6
Aghazadeh, Hashem
5
Brown, Stephen
5
Cannon, Joseph P.
5
Hanssens, Dominique M.
5
Heun, Thomas
5
Lehmann, Donald R.
5
Opresnik, Marc Oliver
5
Pilarczyk, Bogna
5
Smith, N. Craig
5
Wooliscroft, Ben
5
Aaker, Jennifer
4
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Lehrbuch
6
SAGE library in marketing
5
Journal of marketing
1
Wissenschaft & Praxis
1
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ECONIS (ZBW)
17
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Homburg, Christian
(
ed.
)
-
2016
-
9., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011381718
Saved in:
2
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
-
2012
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10009514999
Saved in:
3
Conceptual and ethical critiques
Tadajewski, Mark
(
contributor
);
Cluley, Robert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010243759
Saved in:
4
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Homburg, Christian
(
ed.
)
-
2012
-
8., überarb. Aufl.
Persistent link: https://www.econbiz.de/10009315444
Saved in:
5
Marketing
management
: a contemporary perspective
Homburg, Christian
;
Kuester, Sabine
;
Krohmer, Harley
-
2009
Persistent link: https://www.econbiz.de/10003744558
Saved in:
6
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
;
Krohmer, Harley
-
2009
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014012209
Saved in:
7
The structuring of marketing and consumer practice
Tadajewski, Mark
(
contributor
);
Cluley, Robert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010243757
Saved in:
8
Power, resistance and marketplace boundaries
Tadajewski, Mark
(
contributor
);
Cluley, Robert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010243758
Saved in:
9
Critical marketing and critiques of marketing
Tadajewski, Mark
(
contributor
);
Cluley, Robert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010243760
Saved in:
10
New directions in critical marketing studies
Tadajewski, Mark
(
contributor
);
Cluley, Robert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010243768
Saved in:
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