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~person:"Cobbs, Joe"
~person:"Fuchs, Andreas"
~subject:"Automotive industry"
~subject:"Marketingmanagement"
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Journal of global marketing
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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Prioritizing sponsorship resources in formula one racing : a longitudinal analysis
Cobbs, Joe
;
Tyler, B. David
;
Jensen, Jonathan A.
;
Chan, …
- In:
Journal of sport management : the official journal of …
31
(
2017
)
1
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011669269
Saved in:
2
The niche portfolio strategy to global expansion : the influence of market resources on demand for formula one racing
Jensen, Jonathan A.
;
Cobbs, Joe
;
Groza, Mark D.
- In:
Journal of global marketing
27
(
2014
)
4
,
pp. 247-261
Persistent link: https://www.econbiz.de/10010408313
Saved in:
3
Emotionale Aufladung einer Marke am Beispiel des Formel 1-Engagements der Toyota Motor Corporation
Fuchs, Andreas
;
Wendt, Patrick
;
Woisetschläger, David
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 239-256)
.
2007
Persistent link: https://www.econbiz.de/10003511643
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