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~person:"Cobbs, Joe"
~person:"Hahm, Jeeyeon"
~source:"econis"
~subject:"Brand image"
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Brand image
Sportmarketing
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5
Consumer behaviour
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country image
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Cobbs, Joe
Hahm, Jeeyeon
Heere, Bob
7
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5
Biscaia, Rui
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Burmann, Christoph
5
Grohs, Reinhard
5
Ko, Yong Jae
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Kunkel, Thilo
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Schade, Michael
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Calabuig Moreno, Ferran
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Chanavat, Nicolas
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Shuv-Ami, Avichai
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Byon, Kevin K.
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Ferrand, Alain
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Hill, Brad
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Kaplanidou, Kyriaki
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Martinent, Guillaume
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Parganas, Petros
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Pedersen, Paul M.
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Reisinger, Heribert
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Tasci, Asli DA
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Vrontis, Demetris
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Bernthal, Matthew J.
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Blumrodt, Jens
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Breuer, Christoph
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Journal of travel and tourism marketing
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of vacation marketing : an international journal
1
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ECONIS (ZBW)
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A longitudinal study of Olympic Games' impact on the image of a host country
Tasci, Asli DA
;
Hahm, Jeeyeon
;
Breiter Terry, Deborah
- In:
Journal of travel and tourism marketing
36
(
2019
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10012179418
Saved in:
2
Consumer-based brand equity of a destination for sport tourists versus non-sport tourists
Tasci, Asli DA
;
Hahm, Jeeyeon
;
Breiter Terry, Deborah
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
1
,
pp. 62-78
Persistent link: https://www.econbiz.de/10011876084
Saved in:
3
Investigating the interplay among the Olympic Games image, destination image, and country image for four previous hosts
Hahm, Jeeyeon
;
Tasci, Asli DA
;
Breiter Terry, Deborah
- In:
Journal of travel and tourism marketing
35
(
2018
)
6
,
pp. 755-771
Persistent link: https://www.econbiz.de/10011918089
Saved in:
4
Managing a sponsored brand : the importance of sponsorship portfolio congruence
Groza, Mark D.
;
Cobbs, Joe
;
Schaefers, Tobias
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 63-84
Persistent link: https://www.econbiz.de/10009510694
Saved in:
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