//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Conejo, Francisco"
~person:"Franses, Philip Hans"
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Absatzmarketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Marketing
22
Theorie
16
Theory
16
Market share
6
Marktanteil
6
Econometric model
5
Ökonometrisches Modell
5
Forecasting model
4
Market research
4
Marketing management
4
Marketingmanagement
4
Marktforschung
4
Prognoseverfahren
4
Brand
3
Brand management
2
Econometrics
2
Lagermanagement
2
Markenführung
2
Marketing theory
2
Marketingtheorie
2
Sales-promotion
2
Schätzung
2
Time series analysis
2
Warehouse management
2
Zeitreihenanalyse
2
macromarketing
2
Ökonometrie
2
Absatz
1
Advertising
1
American Marketing Association
1
Bayes-Statistik
1
Bayesian inference
1
Cointegration
1
Consumer behaviour
1
Definition
1
Einheitswurzeltest
1
Estimation
1
Estimation theory
1
Kaufverhalten
1
more ...
less ...
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
3
Author
All
Conejo, Francisco
Franses, Philip Hans
Adubato, Steve
3
De Chernatony, Leslie
3
Feige, Stephan
3
King, Stephen
3
Baskin, Merry
2
Bielefeld, Klaus W.
2
Brandmeyer, Klaus
2
Bruhn, Manfred
2
Burmann, Christoph
2
Casalegno, Cecilia
2
Chapman, John F.
2
Friedrich, Roman
2
Gallo-Martinez, Rosalia
2
Gröne, Florian
2
Hampe, Stefan
2
Helfgen, Jennifer
2
Kahler, Björn
2
Lannon, Judie
2
McDonald, Malcolm
2
Melewar, T. C.
2
Mosca, Fabrizio
2
Peterson, Michael
2
Pike, Andy
2
Platschke, Kai
2
Skimutis, Andrea
2
Speece, Mark
2
Theerachun, Sanatcha
2
Wiedmann, Klaus-Peter
2
Wooliscroft, Ben
2
Zarantonello, Lia
2
Zimmermann, Willi
2
Adisa, Isaiah
1
Aiello, Gaetano
1
Akhtar, Pervaiz
1
Altstiel, Tom
1
Anders, Sven
1
Andersen, Tim Frank
1
Anderson, Evan E.
1
Anđelković, Žaklina
1
more ...
less ...
Published in...
All
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
On "brand" : whether a semiotic marketing system or not
Gaski, John F.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
Saved in:
2
Brands defined as semiotic marketing systems
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011339736
Saved in:
3
Estimating dynamic effects of promotions on brand choice
Paap, Richard
;
Franses, Philip Hans
-
1999
Persistent link: https://www.econbiz.de/10001433319
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->