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~person:"Cooper, Robert G."
~person:"Esch, Franz-Rudolf"
~person:"Ghironi, Fabio"
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Search: subject_exact:"Produktportfolio"
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Product management
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Cooper, Robert G.
Esch, Franz-Rudolf
Ghironi, Fabio
Herrmann, Andreas
24
Huber, Frank
20
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20
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15
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14
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12
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12
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9
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9
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7
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6
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5
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5
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5
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5
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Strategie und Technik des Automobilmarketing
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ECONIS (ZBW)
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1
Endogenous entry, product variety, and business cycles
Bilbiie, Florin Ovidiu
;
Ghironi, Fabio
;
Melitz, Marc J.
-
2007
Persistent link: https://www.econbiz.de/10003613481
Saved in:
2
Wachtstumsstrategien durch Ansprache neuer Zielgruppen
Esch, Franz-Rudolf
;
Einem, Elisabeth von
;
Kuklinski, …
- In:
Strategie und Technik des Automobilmarketing
,
(pp. 359-377)
.
2013
Persistent link: https://www.econbiz.de/10010426290
Saved in:
3
Endogenous entry, product variety, and business cycles
Bilbiie, Florin Ovidiu
;
Ghironi, Fabio
;
Melitz, Marc J.
- In:
Journal of political economy
120
(
2012
)
2
,
pp. 304-345
Persistent link: https://www.econbiz.de/10009631499
Saved in:
4
Perspective: the innovation dilemma : how to innovate when the market is mature
Cooper, Robert G.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 2-27
Persistent link: https://www.econbiz.de/10009387654
Saved in:
5
Endogenous entry, product variety, and business cycles
Bilbiie, Florin Ovidiu
;
Ghironi, Fabio
;
Melitz, Marc J.
-
2011
Persistent link: https://www.econbiz.de/10009317647
Saved in:
6
Evaluation and feedback effects of limited editions in FMCG categories
Esch, Franz-Rudolf
;
Winter, Kai
- In:
Cutting edge international research
,
(pp. 21-36)
.
2010
Persistent link: https://www.econbiz.de/10003985033
Saved in:
7
Markenarchitekturen und ihre Synergiepotenziale : eine kausalanalytische Studie zur Optimierung der Gestaltung von komplexen Markenkombinationen
Mundt, Michaela
-
2010
Persistent link: https://www.econbiz.de/10013430854
Saved in:
8
New products : the factors that drive success
Cooper, Robert G.
-
2009
Persistent link: https://www.econbiz.de/10003836288
Saved in:
9
Wirkung von Limited Editions für Marken : theoretische Überlegungen und empirische Überprüfung
Winter, Kai
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003811978
Saved in:
10
Lean, rapid and profitable : new product development
Cooper, Robert G.
;
Edgett, Scott J.
-
2005
Persistent link: https://www.econbiz.de/10003391650
Saved in:
1
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