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~person:"Cooper, Robert G."
~subject:"Automotive industry"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~subject:"Theorie"
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Automotive industry
Konsumentenverhalten
Marketingmanagement
Theorie
Product management
7
Produktmanagement
7
Innovation
4
Erfolgsfaktor
3
Success factor
3
Diversification
2
Diversifikation
2
Industrial research
2
Industrieforschung
2
Innovation management
2
Innovationsmanagement
2
Portfolio selection
2
Portfolio-Management
2
Product
2
Produkt
2
Produktentwicklung
2
Theory
2
Consumer goods industry
1
Declining markets
1
Konsumgüterindustrie
1
Lean Production
1
Lean production
1
Market share
1
Marketing management
1
Marktanteil
1
Marktführer
1
Neues Produkt
1
New product development
1
Portfoliomanagement
1
Production planning
1
Productivity
1
Produkteinführung
1
Produktionsplanung
1
Produktivität
1
Risikomanagement
1
Schrumpfende Märkte
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Welt
1
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Cooper, Robert G.
Herrmann, Andreas
17
Huber, Frank
14
Mayer, Thierry
13
Melitz, Marc J.
13
Pepels, Werner
9
Ottaviano, Gianmarco I. P.
8
Aumayr, Klaus J.
7
Bernard, Andrew B.
7
Schott, Peter K.
7
Albers, Sönke
6
Keller, Kevin Lane
6
Bauer, Hans H.
5
Gierl, Heribert
5
Ottaviano, Gianmarco I.P.
5
Redding, Stephen
5
Blonigen, Bruce A.
4
Hoffman, Donna L.
4
Kieckhäfer, Karsten
4
Knittel, Christopher R.
4
Kopalle, Praveen K.
4
Pethig, Rüdiger
4
Soderbery, Anson
4
Bruhn, Manfred
3
Buffa, Elwood Spencer
3
Bähr-Seppelfricke, Ulrike
3
Corsten, Hans
3
Eckel, Carsten
3
Edgett, Scott J.
3
Eichner, Thomas
3
Gijsbrechts, Els
3
Hadwich, Karsten
3
Hammerschmidt, Maik
3
Homburg, Christian
3
Kleinaltenkamp, Michael
3
Lorz, Oliver
3
Novak, Thomas P.
3
Scheer, August-Wilhelm
3
Selove, Matthew
3
Sojkin, Bogdan
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ECONIS (ZBW)
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Lean, rapid and profitable : new product development
Cooper, Robert G.
;
Edgett, Scott J.
-
2005
Persistent link: https://www.econbiz.de/10003391650
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2
Portfolio management for new products
Cooper, Robert G.
;
Edgett, Scott J.
;
Kleinschmidt, Elko J.
-
2001
-
2. ed., 1. print.
Persistent link: https://www.econbiz.de/10001665692
Saved in:
3
Portfolio management for new products
Cooper, Robert G.
;
Edgett, Scott J.
;
Kleinschmidt, Elko J.
-
1998
Persistent link: https://www.econbiz.de/10000987898
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