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~person:"Corbett, Charles J."
~person:"Herrmann, Andreas"
~subject:"Produktmanagement"
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Produktmanagement
Mass Customization
11
Mass customization
11
Consumer behaviour
8
Konsumentenverhalten
8
Mass production
3
Massenproduktion
3
mass customization
3
Beziehungsmarketing
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Comparison
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2
Entscheidung
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Preiswettbewerb
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Price competition
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Product design
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Product differentiation
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Product management
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Produktdifferenzierung
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Produktgestaltung
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Relationship marketing
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Theorie
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Theory
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Automotive services industry
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Benutzerschnittstelle
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Bicycle
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Brand loyalty
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Communication
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Creativity
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Cross-cultural marketing
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Cultural identity
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Customers
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Decision theory
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Durable goods
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East Asia
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Corbett, Charles J.
Herrmann, Andreas
Blecker, Thorsten
3
Carson, Charles
3
Hvam, Lars
3
Kratochvil, Milan
2
Mortensen, Niels Henrik
2
Piller, Frank T.
2
Riis, Jesper
2
Abdelkafi, Nizar
1
Alptekinoğlu, Aydın
1
Bernhardt, Dan
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Drees, Norbert
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Forza, Cipriano
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Friedrich, Gerhard
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Heitmann, Mark
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Hregenröther, Isabel
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Iyengar, Sheena S.
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Jiao, Jianxin
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Jodlbauer, H.
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Kratochvíl, Milan
1
Kreuzer, Michael
1
Kühn, Richard
1
Lesmono, Dharma
1
Levav, Jonathan
1
Levering, Volker
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Liu, Qihong
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Mendelson, Haim
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Michel, Stefan
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Parlaktürk, Ali K.
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Salvador, Fabrizio
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Steiner, Frank
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MSI reports : working paper series
1
Manufacturing & service operations management : M & SOM
1
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ECONIS (ZBW)
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Order in product customization decisions
Levav, Jonathan
;
Heitmann, Mark
;
Herrmann, Andreas
; …
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 27-42
Persistent link: https://www.econbiz.de/10003779712
Saved in:
2
Mass customization vs. mass production: variety and price competition
Alptekinoğlu, Aydın
;
Corbett, Charles J.
- In:
Manufacturing & service operations management : M & SOM
10
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003733716
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