//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Corsaro, Daniela"
~person:"Glynn, Mark S."
~subject:"Value creation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Business-to-business"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Value creation
B-to-B-Marketing
14
Business-to-business marketing
14
Lieferantenmanagement
10
Supplier relationship management
10
B2B
4
Business-to-Business-Marketing
4
Selling
4
Verkauf
4
Betriebliche Wertschöpfung
3
Brand image
3
Business network
3
Business relationships
3
Digitalisierung
3
Digitization
3
E-commerce
3
Electronic Commerce
3
Markenimage
3
Salespeople
3
Unternehmensnetzwerk
3
Verkaufspersonal
3
Aufsatzsammlung
2
Beziehungsmarketing
2
Business-to-Business marketing
2
Coronavirus
2
Heterogeneity
2
Innovation
2
Interorganizational relationships
2
Networks
2
Organisatorischer Wandel
2
Organizational change
2
Relationship marketing
2
Sales
2
Stakeholders
2
Transformation
2
Automation
1
Automatisierung
1
B2B marketing
1
B2B relationships
1
Behaviour
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Corsaro, Daniela
Glynn, Mark S.
Keränen, Joona
5
Kleinaltenkamp, Michael
5
Anderson, James C.
3
Hinterhuber, Andreas
3
Itani, Omar S.
3
Jacob, Frank
3
Lindgreen, Adam
3
Obloj, Tomasz
3
Aarikka-Stenroos, Leena
2
Baumann, Jasmin
2
Boha, Julian
2
Bonamigo, Andrei
2
Bonnemeier, Sebastian
2
Cabiddu, Francesca
2
Chan, Delphine Ya-Chu
2
Chatterjee, Sharmila C.
2
Confente, Ilenia
2
Eggert, Andreas
2
Ehret, Michael
2
Elgeti, Laura
2
Fließ, Sabine
2
Frow, Pennie
2
Gil Saura, Irene
2
Günther, Armin
2
Haase, Michaela
2
He, Jiaxun
2
Hilton, Toni
2
Hohenschwert, Lena
2
Hsu, Wei-Chun
2
Jalkala, Anne
2
Johansson, Magnus
2
Julkunen, Saara
2
Koponen, Jonna
2
Lai, Chi-Shiun
2
Liozu, Stephan
2
Lopes, Ana Carolina Custódio
2
Lopez, Jose
2
Narus, James A.
2
Nätti, Satu
2
more ...
less ...
Published in...
All
Marketing theory
2
Business-to-business marketing management : strategies, cases and solutions
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
2
Understanding value creation in digital context : an empirical investigation of B2B
Corsaro, Daniela
;
Anzivino, Alessia
- In:
Marketing theory
21
(
2021
)
3
,
pp. 317-349
Persistent link: https://www.econbiz.de/10012608016
Saved in:
3
Analyzing the B2B brand value chain
Glynn, Mark S.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 245-261)
.
2012
Persistent link: https://www.econbiz.de/10009532706
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->