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~person:"Costa, Francisco José"
~person:"Hermansson, Cecilia"
~subject:"Beziehungsmarketing"
~subject:"Brasilien"
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Bank
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Costa, Francisco José
Hermansson, Cecilia
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The international journal of bank marketing : IJBM
3
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ECONIS (ZBW)
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Do consumers subjectively perceive relationships in objectively defined relational, interimistic, and transactional exchange in financial services?
Eriksson, Kent
;
Hermansson, Cecilia
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 472-494
Persistent link: https://www.econbiz.de/10011731471
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2
Conceptualization and measurement of customer perceived value in banks : a Brazilian contribution
Parente, Eduardo Soares
;
Costa, Francisco José
; …
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
4
,
pp. 494-509
Persistent link: https://www.econbiz.de/10011384260
Saved in:
3
Searching for new saving behavior theories : how relationships between banks' customers and advisors affect household saving
Eriksson, Kent
;
Hermansson, Cecilia
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
4
,
pp. 279-299
Persistent link: https://www.econbiz.de/10010387142
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