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~person:"Cotterill, Ronald W."
~subject:"United States"
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Cotterill, Ronald W.
Bronnenberg, Bart J.
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Journal of economics & management strategy : JEMS
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The journal of business : B
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An econometric analysis of brand-level strategic pricing between Coca-Cola Company and PepsiCo.
Dhar, Tirtha
;
Chavas, Jean-Paul
;
Cotterill, Ronald W.
; …
- In:
Journal of economics & management strategy : JEMS
14
(
2005
)
4
,
pp. 905-931
Persistent link: https://www.econbiz.de/10003272866
Saved in:
2
Assessing the competitive interaction between private labels and national brands
Cotterill, Ronald W.
;
Putsis, William P.
;
Dhar, Ravi
- In:
The journal of business : B
73
(
2000
)
1
,
pp. 109-137
Persistent link: https://www.econbiz.de/10001447207
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