An econometric analysis of brand-level strategic pricing between Coca-Cola Company and PepsiCo.
Tirtha Dhar; Jean-Paul Chavas; Ronald W. Cotterill; Brian W. Gould
| Year of publication: |
2005
|
|---|---|
| Authors: | Dhar, Tirtha ; Chavas, Jean-Paul ; Cotterill, Ronald W. ; Gould, Brian W. |
| Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 14.2005, 4, p. 905-931
|
| Subject: | Softdrink | Soft drink | Preismanagement | Pricing strategy | Markenartikel | Brand | Preiswettbewerb | Price competition | Schätzung | Estimation | USA | United States | 1988-1989 |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003272866