An Econometric Analysis of Brand-Level Strategic Pricing Between Coca-Cola Company and PepsiCo.
| Year of publication: |
2005
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|---|---|
| Authors: | Dhar, Tirtha ; Chavas, Jean-Paul ; Cotterill, Ronald W. ; Gould, Brian W. |
| Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863x. - Vol. 14.2005, 4, p. 905-932
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