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~person:"Coughlan, Anne T."
~person:"Ilicic, Jasmina"
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Search: subject_exact:"Marketingkooperation"
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Marketing cooperation
5
Marketingkooperation
5
Vertikales Marketing
5
Absatzweg
3
Brand management
2
Celebrity endorsement
2
Celebrity-Werbung
2
Consumer behaviour
2
Credibility
2
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2
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2
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2
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1
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1
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1
Cause-Related Marketing
1
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Celebrity responsibility
1
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1
Co-branding
1
Cognition
1
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Coughlan, Anne T.
Ilicic, Jasmina
Peitz, Martin
16
Hakenes, Hendrik
7
Kruse, Jörn
7
Ahlert, Dieter
6
Meffert, Heribert
6
Olbrich, Rainer
6
Quitzau, Jörn
6
Garella, Paolo G.
5
Schellhaaß, Horst-Manfred
5
Stern, Louis W.
5
Bormann, Patrick
4
Choi, Jay Pil
4
Enderle, Gregor
4
Feige, Stephan
4
Hausladen, Helmut
4
Huber, Frank
4
Irrgang, Wolfgang
4
Mattmüller, Roland
4
Schröder, Hendrik
4
Schögel, Marcus
4
Steffenhagen, Hartwig
4
Tomczak, Torsten
4
Tunder, Ralph
4
Ansary, Adel I.
3
Aust, Gerhard
3
Baumgarth, Carsten
3
Besch, Michael
3
Bodensteiner, Klaus
3
Bruhn, Manfred
3
Buscher, Udo
3
Ceyp, Michael H.
3
Czech-Winkelmann, Susanne
3
Franck, Egon
3
Goerdt, Thomas
3
Gottschlich, Hendrik
3
Härdtl, Gunter
3
Kenning, Peter
3
Kliebisch, Christoph
3
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The journal of brand management : an international journal
2
College of Business working papers
1
International journal of nonprofit & voluntary sector marketing
1
Journal of business research : JBR
1
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ECONIS (ZBW)
6
USB Cologne (EcoSocSci)
4
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Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
2
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
3
Fit in celebrity-charity alliances : when perceived celanthropy benefits nonprofit organisations
Ilicic, Jasmina
;
Baxter, Stacey
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
3
,
pp. 200-208
Persistent link: https://www.econbiz.de/10011311812
Saved in:
4
Celebrity co-branding partners as irrelevant brand information in advertisements
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 941-947
Persistent link: https://www.econbiz.de/10009756852
Saved in:
5
The detail of drugs : horizontal distribution alliances in the international pharmaceutical industry
Sullivan, Ursula Y.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10003730160
Saved in:
6
Marketing channels
Anderson, Erin
;
Stern, Louis W.
;
Ansary, Adel I. el-
-
2006
-
7. ed.
Persistent link: https://www.econbiz.de/10003148574
Saved in:
7
Marketing channels
Coughlan, Anne T.
(
contributor
)
-
2006
-
7. ed.
Persistent link: https://www.econbiz.de/10004508509
Saved in:
8
Marketing channels
Coughlan, Anne T.
(
contributor
)
-
2006
-
7. ed., intern. ed.
Persistent link: https://www.econbiz.de/10004540103
Saved in:
9
Marketing channels
Coughlan, Anne T.
(
contributor
)
-
2001
-
6. ed.
Persistent link: https://www.econbiz.de/10004731450
Saved in:
10
Marketing channels
Stern, Louis W.
;
Ansary, Adel I.
;
Coughlan, Anne T.
-
1996
-
5. ed.
Persistent link: https://www.econbiz.de/10004305113
Saved in:
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