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~person:"Coulter, Keith S."
~person:"Lou, Yung-chien"
~person:"Petroshius, Susan M."
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
3
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3
Preismanagement
3
Pricing strategy
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Behavioral price research
1
Brand alliance strategy
1
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Differential price threshold
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Coulter, Keith S.
Lou, Yung-chien
Petroshius, Susan M.
Monroe, Kent B.
36
Kukar-Kinney, Monika
9
Cheng, Lillian L.
6
Xia, Lan
6
Rao, Akshay R.
4
Ridgway, Nancy M.
4
Suri, Rajneesh
3
Bei, Lien-ti
2
Grewal, Dhruv
2
Lee, Angela Y.
2
Somervuori, Outi
2
Thomas, Manoj
2
Weisstein, Fei L.
2
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1
Brosh, Gili
1
Cai, Jane Zhen
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Chamberlin, Emily
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Choi, Pilsik
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Compeau, Larry D.
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Fern, Edward F.
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Heiman, Amir
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Kohli, Chiranjeev
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Lou, Yung-Chien
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AMS review : official publication of the Academy of Marketing Science
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
MSI reports : working paper series
1
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ECONIS (ZBW)
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Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 155-159
Persistent link: https://www.econbiz.de/10010187189
Saved in:
2
Commentary on: "an appraisal of behavioral price research (Part I)"
Coulter, Keith S.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 135-140
Persistent link: https://www.econbiz.de/10010187200
Saved in:
3
Comma N' cents in pricing : the effects of auditory representation encoding on price magnitude perceptions
Coulter, Keith S.
;
Choi, Pilsik
;
Monroe, Kent B.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 395-407
Persistent link: https://www.econbiz.de/10009580751
Saved in:
4
Is the new product yours or mine? : a linguistic perspective on composite brand extensions
Tsai, Meng-chun
;
Lou, Yung-chien
;
Bei, Lien-ti
;
Monroe, …
- In:
MSI reports : working paper series
(
2011
)
2
,
pp. 141-188
Persistent link: https://www.econbiz.de/10009726048
Saved in:
5
Effect of product-line pricing characteristics on product evaluations
Petroshius, Susan M.
- In:
Journal of consumer research : JCR ; an …
13
(
1987
)
4
,
pp. 511-519
Persistent link: https://www.econbiz.de/10001023714
Saved in:
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