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~person:"Coulter, Keith S."
~person:"Lou, Yung-chien"
~subject:"Pricing strategy"
~type_genre:"Aufsatz in Zeitschrift"
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Pricing strategy
Consumer behaviour
2
Konsumentenverhalten
2
Preismanagement
2
Behavioral price research
1
Brand alliance strategy
1
Brand management
1
Differential price threshold
1
Emotional side of price
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Linguistics
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Linguistik
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Markenführung
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Preis
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Preisdifferenzierung
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Preistheorie
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Price
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Price discrimination
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Price information processing
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Price theory
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Aufsatz in Zeitschrift
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Coulter, Keith S.
Lou, Yung-chien
Monroe, Kent B.
16
Cheng, Lillian L.
4
Kukar-Kinney, Monika
4
Xia, Lan
3
Lee, Angela Y.
2
Rao, Akshay R.
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Somervuori, Outi
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Thomas, Manoj
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Weisstein, Fei L.
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Brosh, Gili
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Choi, Pilsik
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Heiman, Amir
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Koç, Ümit
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Lehtimäki, Aku-Ville
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Ofir, Chezy
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Petroshius, Susan M.
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Raghubir, Priya
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AMS review : official publication of the Academy of Marketing Science
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 155-159
Persistent link: https://www.econbiz.de/10010187189
Saved in:
2
Comma N' cents in pricing : the effects of auditory representation encoding on price magnitude perceptions
Coulter, Keith S.
;
Choi, Pilsik
;
Monroe, Kent B.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 395-407
Persistent link: https://www.econbiz.de/10009580751
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