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~person:"Coulter, Robin A."
~person:"Diamantopoulos, Adamantios"
~person:"Hünerberg, Reinhard"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
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Search: subject_exact:"Internationales Marketing"
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Konsumentenverhalten
Markenführung
Internationales Marketing
37
International marketing
34
Brand management
16
Consumer behaviour
16
Brand image
11
Markenimage
11
Brand
10
Markenartikel
10
Globalisierung
8
Globalization
8
Deutschland
7
Germany
5
Marketing management
5
Marketingmanagement
5
Theorie
4
Theory
4
Global brands
3
Großbritannien
3
Markentransfer
3
Perceived brand globalness
3
United Kingdom
3
Welt
3
Werbewirkung
3
World
3
global brands
3
global identity
3
globalization
3
Advertising effects
2
Brand extension
2
Decision under uncertainty
2
Designation of origin
2
Emerging economies
2
Entscheidung unter Unsicherheit
2
Environmental consciousness
2
Export
2
Herkunftsbezeichnung
2
International business research
2
International marketing research
2
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Undetermined
12
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Article
18
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Article in journal
17
Aufsatz in Zeitschrift
17
Language
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English
18
Author
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Coulter, Robin A.
Diamantopoulos, Adamantios
Hünerberg, Reinhard
Mooij, Marieke K. de
13
Steenkamp, Jan-Benedict E. M.
11
Cleveland, Mark
9
Laroche, Michel
9
Batra, Rajeev
8
Jin, Byoungho
7
Westjohn, Stanford A.
7
Alden, Dana
6
Magnusson, Peter
6
Manrai, Ajay K.
6
Samiee, Saeed
6
Schaffmeister, Niklas
6
Schlegelmilch, Bodo B.
6
Swoboda, Bernhard
6
Taylor, Charles Raymond
6
Torelli, Carlos J.
6
Ahlert, Dieter
5
Davvetas, Vasileios
5
Jakubanecs, Alexander
5
Nijssen, E. J.
5
Ozsomer, Aysegul
5
Papadopoulos, Nicolas G.
5
Strebinger, Andreas
5
Teng, Lefa
5
Burmann, Christoph
4
Cote, Joseph A.
4
Douglas, Susan P.
4
Grudecka, Anna
4
Johansson, Johny K.
4
Kaynak, Erdener
4
Keh, Hean Tat
4
Klein, Kristina
4
Krafft, Manfred
4
Pennemann, Karin
4
Riefler, Petra
4
Schroeder, Jonathan E.
4
Strizhakova, Yuliya
4
Supphellen, Magne
4
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Published in...
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Journal of international marketing
6
Journal of business research : JBR
5
International journal of business and globalisation : IJBG
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
17
OLC EcoSci
1
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1
Engaging consumers with environmental sustainability initiatives : consumer global-local identity and global brand messaging
Salnikova, Ekaterina
;
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10013389276
Saved in:
2
The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012660728
Saved in:
3
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
4
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
5
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
6
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
7
Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
Saved in:
8
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
9
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
10
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
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