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~person:"Coussement, Kristof"
~person:"Hampel, Stefan"
~subject:"Beziehungsmarketing"
~subject:"Werbewirkung"
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Beziehungsmarketing
Werbewirkung
E-Mail
8
E-mail
8
Call centre
4
Callcenter
4
Internet marketing
4
Online-Marketing
4
Management information system
3
Management-Informationssystem
3
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3
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Consumer behaviour
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Markenführung
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Coussement, Kristof
Hampel, Stefan
Becker, Lars
4
Chintagunta, Pradeep K.
4
Duscha, Andreas
3
Van den Poel, Dirk
3
Agarwal, Sumit
2
Braun, Gabriele
2
Fux, Michael
2
Geißler, Holger
2
Hauke, Robert
2
Hippner, Hajo
2
Hudetz, Kai
2
Lee, Monle
2
Lu, Lauren Xiaoyuan
2
Rodenkirchen, Sonja
2
Sahni, Navdeep S.
2
Schegg, Roland
2
Shi, Pengcheng
2
Wang, Yiwei
2
Wheeler, S. Christian
2
Zingirian, Nicola
2
Zou, Dan
2
Abhishek, Vibhanshu
1
Alioski, Adrian
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Ambrose, Brent William
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Bauernfeind, Ulrike
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Benini, Michele
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Bonfrer, Andre
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Chaparro-Peláez, Julián
1
Chiu, Hung-Chang
1
Chiu, Hung-chang
1
Dahlhoff, Hans-Dieter
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Dickinger, Astrid
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Decision support systems : DSS ; the international journal
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
5
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1
Eine experimentelle Studie zur Wirkung von Videos im E-Mail-Marketing auf ausgewählte Konstrukte des Konsumentenverhaltens
Hampel, Stefan
;
Hammon, Larissa
;
Hippner, Hajo
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
1
,
pp. 58-71
Persistent link: https://www.econbiz.de/10009727079
Saved in:
2
Werbewirksames E-Mail-Marketing : eine experimentelle Studie zur Wirkung formaler Gestaltungselemente der E-Mail-Kommunikation auf ausgewählte Konstrukte des Konsumentenverhaltens
Hampel, Stefan
-
2011
Persistent link: https://www.econbiz.de/10008987271
Saved in:
3
Improving customer attrition prediction by integrating emotions from client/company interaction emails and evaluating multiple classifiers
Coussement, Kristof
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787798
Saved in:
4
Improving customer complaint management by automatic email classification using linguistic style features as predictors
Coussement, Kristof
;
Van den Poel, Dirk
- In:
Decision support systems : DSS ; the international journal
44
(
2007/08
)
4
,
pp. 870-882
Persistent link: https://www.econbiz.de/10003670799
Saved in:
5
Integrating the voice of customers through call center emails into a decision support system for churn prediction
Coussement, Kristof
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003649170
Saved in:
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