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~person:"Cova, Bernard"
~person:"Hajli, Nick"
~person:"Haverila, Kai"
~subject:"Social web"
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Search: subject:"branding"
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Social web
Brand management
29
Markenführung
29
Social Web
24
Consumer behaviour
16
Konsumentenverhalten
16
Customer integration
12
Kundenintegration
12
Beziehungsmarketing
11
Relationship marketing
11
Brand
9
Markenartikel
9
Betriebliche Wertschöpfung
6
Brand image
6
Internet marketing
6
Markenimage
6
Online-Marketing
6
Value creation
6
Brand community
5
Social media
5
Customer satisfaction
4
Kundenzufriedenheit
4
Relationship quality
3
Appropriation
2
Brand co-creation
2
Brand communities
2
Brand community engagement
2
Brand value co-creation
2
Branding
2
Commitment
2
Computerspiel
2
Confidence
2
Customer retention
2
Data protection
2
Datenschutz
2
Dienstleistungsqualität
2
Gender
2
Geschlecht
2
Kundenbindung
2
Loyalty
2
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23
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20
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20
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3
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3
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1
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English
24
Author
All
Cova, Bernard
Hajli, Nick
Haverila, Kai
Martínez-López, Francisco J.
13
Loureiro, Sandra Maria Correia
12
Gázquez-Abad, Juan Carlos
11
Veloutsou, Cleopatra
10
Rita, Paulo
9
Hollebeek, Linda D.
8
Kunkel, Thilo
8
Burmann, Christoph
7
Kucharska, Wioleta
7
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
McLaughlin, Caitlin
6
Ranfagni, Silvia
6
Theobald, Elke
6
Bang, Nguyen
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Harrigan, Paul
5
Johnen, Marius
5
Karjaluoto, Heikki
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Melewar, T. C.
5
Ozuem, Wilson
5
Popp, Bastian
5
Rahman, Zillur
5
Rather, Raouf Ahmad
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Smit, Edith G.
5
Sohail, M. Sadiq
5
Brandão, Amélia Maria Pinto da Cunha
4
Bredikhina, Nataliya
4
Bruhn, Manfred
4
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Published in...
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Journal of business research : JBR
2
Journal of marketing analytics : JMA
2
The journal of brand management : an international journal
2
Business horizons
1
Finance reconsidered : new perspectives for a responsible and sustainable finance
1
Handbook of research on integrating social media into strategic marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of business ethics : JBE
1
Journal of consumer marketing
1
Journal of electronic commerce research : JECR
1
Journal of internet commerce
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Marketing theory
1
New Developments in Online Marketing
1
Organization : the critical journal of organization, theory and society
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
24
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24
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1
Brand community motives and engagement : the impact of gender
Haverila, Matti
;
McLaughlin, Caitlin
;
Haverila, Kai
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 90-120
Persistent link: https://www.econbiz.de/10014447661
Saved in:
2
The influence of the number of brand community memberships on customer centric measures
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10014250024
Saved in:
3
Development of a brand community engagement model : a service-dominant logic perspective
Haverila, Kai
;
Haverila, Matti
;
McLaughlin, Caitlin
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10013165325
Saved in:
4
Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin
;
Haverila, Kai
;
Haverila, Matti
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
Saved in:
5
Engagement, participation, and relationship quality in the context of co-creation in brand communities
Haverila, Matti
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 232-249
Persistent link: https://www.econbiz.de/10013390746
Saved in:
6
The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
Saved in:
7
Brand value co-creation in the social commerce era : empirical evidence from Iran
Rezaei, Saeid
;
Hajli, Nick
;
Ghadamosi, Ayantunji
; …
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012519225
Saved in:
8
Creating a brand community at the bottom of the pyramid : the case of a Cameroonian music platform
Cova, Bernard
;
Barès, Franck
;
Nemani, Anicet
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 887-913
Persistent link: https://www.econbiz.de/10012607862
Saved in:
9
How do experiences enhance brand relationship performance and value co-creation in social commerce? : the role of consumer engagement and self brand-connection
Nadeem, Waqar
;
Teck Ming Tan
;
Tajvidi, Mina
;
Hajli, Nick
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012807201
Saved in:
10
Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina
;
Richard, Marie-Odile
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
Saved in:
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