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~person:"Cova, Bernard"
~person:"Haverila, Kai"
~person:"Veloutsou, Cleopatra"
~subject:"Social web"
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Social web
Brand management
47
Markenführung
47
Consumer behaviour
32
Konsumentenverhalten
32
Social Web
26
Beziehungsmarketing
20
Relationship marketing
20
Brand
19
Brand image
19
Markenartikel
19
Markenimage
19
Customer integration
8
Kundenintegration
8
Brand communities
6
Customer satisfaction
6
Internet marketing
6
Kundenzufriedenheit
6
Online-Marketing
6
Brand community
5
Bibliometrics
4
Bibliometrie
4
Brand relationships
4
Betriebliche Wertschöpfung
3
Brand co-creation
3
Brand equity
3
Branding
3
Community
3
Computerspiel
3
Consumer engagement
3
Gemeinschaft
3
Personality psychology
3
Persönlichkeitspsychologie
3
Social media
3
Value creation
3
Video game
3
Viral marketing
3
Virales Marketing
3
Appropriation
2
Brand community engagement
2
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25
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22
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22
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3
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3
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English
26
Author
All
Cova, Bernard
Haverila, Kai
Veloutsou, Cleopatra
Martínez-López, Francisco J.
13
Loureiro, Sandra Maria Correia
12
Gázquez-Abad, Juan Carlos
11
Rita, Paulo
9
Hajli, Nick
8
Hollebeek, Linda D.
8
Kunkel, Thilo
8
Burmann, Christoph
7
Kucharska, Wioleta
7
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
McLaughlin, Caitlin
6
Ranfagni, Silvia
6
Theobald, Elke
6
Bang, Nguyen
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Harrigan, Paul
5
Johnen, Marius
5
Karjaluoto, Heikki
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Melewar, T. C.
5
Ozuem, Wilson
5
Popp, Bastian
5
Rahman, Zillur
5
Rather, Raouf Ahmad
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Smit, Edith G.
5
Sohail, M. Sadiq
5
Brandão, Amélia Maria Pinto da Cunha
4
Bredikhina, Nataliya
4
Bruhn, Manfred
4
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Journal of business research : JBR
5
Journal of marketing analytics : JMA
2
Journal of marketing management : MM
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Business horizons
1
Engaging consumers through branded entertainment and convergent media
1
Finance reconsidered : new perspectives for a responsible and sustainable finance
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of consumer marketing
1
Journal of internet commerce
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing theory
1
New Developments in Online Marketing
1
Organization : the critical journal of organization, theory and society
1
Psychology & marketing
1
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ECONIS (ZBW)
26
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1
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26
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1
Brand community motives and engagement : the impact of gender
Haverila, Matti
;
McLaughlin, Caitlin
;
Haverila, Kai
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 90-120
Persistent link: https://www.econbiz.de/10014447661
Saved in:
2
Negative online brand engagement : conceptualisation, scale development and validation
Dong, Xinyu
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of research in interactive marketing : …
18
(
2024
)
5
,
pp. 787-814
Persistent link: https://www.econbiz.de/10015062965
Saved in:
3
The influence of the number of brand community memberships on customer centric measures
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10014250024
Saved in:
4
Mapping brand community research from 2001 to 2021 : assessing the field's stage of development and a research agenda
Veloutsou, Cleopatra
;
Liao, Junyun
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 431-454
Persistent link: https://www.econbiz.de/10014290734
Saved in:
5
Development of a brand community engagement model : a service-dominant logic perspective
Haverila, Kai
;
Haverila, Matti
;
McLaughlin, Caitlin
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10013165325
Saved in:
6
Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin
;
Haverila, Kai
;
Haverila, Matti
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
Saved in:
7
Engagement, participation, and relationship quality in the context of co-creation in brand communities
Haverila, Matti
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 232-249
Persistent link: https://www.econbiz.de/10013390746
Saved in:
8
The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
Saved in:
9
Creating a brand community at the bottom of the pyramid : the case of a Cameroonian music platform
Cova, Bernard
;
Barès, Franck
;
Nemani, Anicet
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 887-913
Persistent link: https://www.econbiz.de/10012607862
Saved in:
10
Brand community integration, participation and commitment : a comparison between consumer-run and company-managed communities
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Veloutsou, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 481-494
Persistent link: https://www.econbiz.de/10012417033
Saved in:
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