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~person:"Cova, Bernard"
~person:"Haverila, Kai"
~subject:"Social web"
~type_genre:"Article in journal"
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Social web
Brand management
18
Markenführung
18
Social Web
13
Consumer behaviour
12
Konsumentenverhalten
12
Beziehungsmarketing
6
Brand
6
Markenartikel
6
Relationship marketing
6
Brand community
5
Customer integration
5
Kundenintegration
5
Brand image
4
Customer satisfaction
4
Kundenzufriedenheit
4
Markenimage
4
Betriebliche Wertschöpfung
3
Value creation
3
Appropriation
2
Brand communities
2
Brand community engagement
2
Branding
2
Dienstleistungsqualität
2
Gender
2
Geschlecht
2
Partial least squares
2
Partielle kleinste Quadrate
2
Relationship quality
2
Service quality
2
collaborative marketing
2
volunteering
2
Attitudinal and behavioral loyalty
1
Bibliometrics
1
Bibliometrie
1
Brand co-creation
1
Brand community membership
1
Brand content
1
Brand hijack
1
CCT
1
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13
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Cova, Bernard
Haverila, Kai
Loureiro, Sandra Maria Correia
11
Rita, Paulo
9
Kunkel, Thilo
8
Veloutsou, Cleopatra
8
Hajli, Nick
7
Filieri, Raffaele
6
Hollebeek, Linda D.
6
McLaughlin, Caitlin
6
Bang, Nguyen
5
Bilro, Ricardo Godinho
5
Dessart, Laurence
5
Füller, Johann
5
Harrigan, Paul
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Melewar, T. C.
5
Rahman, Zillur
5
Rowley, Jennifer
5
Bernritter, Stefan F.
4
Bredikhina, Nataliya
4
Carlson, Jamie
4
Chan-Olmsted, Sylvia M.
4
Chen, Huan
4
Cheung, Man Lai
4
Dwivedi, Yogesh Kumar
4
Gensler, Sonja
4
Guzman, Francisco
4
Haverila, Matti
4
Ibrahim, Blend
4
Johnen, Marius
4
Kamboj, Shampy
4
Karjaluoto, Heikki
4
Kim, Hye-yŏng
4
Ko, Yong Jae
4
Langaro, Daniela
4
Liao, Junyun
4
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Journal of marketing analytics : JMA
2
The journal of brand management : an international journal
2
Business horizons
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of consumer marketing
1
Journal of internet commerce
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Marketing theory
1
Organization : the critical journal of organization, theory and society
1
The journal of product & brand management
1
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ECONIS (ZBW)
13
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1
Brand community motives and engagement : the impact of gender
Haverila, Matti
;
McLaughlin, Caitlin
;
Haverila, Kai
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 90-120
Persistent link: https://www.econbiz.de/10014447661
Saved in:
2
The influence of the number of brand community memberships on customer centric measures
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10014250024
Saved in:
3
Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin
;
Haverila, Kai
;
Haverila, Matti
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
Saved in:
4
Development of a brand community engagement model : a service-dominant logic perspective
Haverila, Kai
;
Haverila, Matti
;
McLaughlin, Caitlin
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10013165325
Saved in:
5
Engagement, participation, and relationship quality in the context of co-creation in brand communities
Haverila, Matti
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 232-249
Persistent link: https://www.econbiz.de/10013390746
Saved in:
6
Creating a brand community at the bottom of the pyramid : the case of a Cameroonian music platform
Cova, Bernard
;
Barès, Franck
;
Nemani, Anicet
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 887-913
Persistent link: https://www.econbiz.de/10012607862
Saved in:
7
The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
Saved in:
8
Value slippage in brand transformation : a conceptualization
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011563006
Saved in:
9
Marketing with working consumers : the case of a carmaker and its brand community
Cova, Bernard
;
Pace, Stefano
;
Skålén, Per
- In:
Organization : the critical journal of organization, …
22
(
2015
)
5
,
pp. 682-701
Persistent link: https://www.econbiz.de/10011488175
Saved in:
10
Brand volunteering : value co-creation with unpaid consumers
Cova, Bernard
;
Pace, Stefano
;
Skålén, Per
- In:
Marketing theory
15
(
2015
)
4
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011494733
Saved in:
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