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~person:"Cova, Bernard"
~person:"Schivinski, Bruno"
~subject:"Social web"
~type_genre:"Article in journal"
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Social web
Brand management
18
Markenführung
18
Consumer behaviour
12
Konsumentenverhalten
12
Social Web
11
Brand image
9
Markenimage
9
Brand
8
Markenartikel
8
Internet marketing
5
Online-Marketing
5
Betriebliche Wertschöpfung
3
Beziehungsmarketing
3
Brand community
3
Customer integration
3
Kundenintegration
3
Relationship marketing
3
Value creation
3
Appropriation
2
Brand equity
2
Branding
2
Einzelhandel
2
Facebook
2
Handelsmarke
2
Marketing management
2
Marketingmanagement
2
Retail trade
2
Social media
2
Store brand
2
brand equity
2
collaborative marketing
2
private label brands
2
store brands
2
volunteering
2
AIRBNB
1
Bibliometrics
1
Bibliometrie
1
Brand co-creation
1
Brand communities
1
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Undetermined
7
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Article
11
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Article in journal
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11
Aufsatz im Buch
2
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Arbeitspapier
1
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1
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Graue Literatur
1
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1
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English
11
Author
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Cova, Bernard
Schivinski, Bruno
Loureiro, Sandra Maria Correia
11
Rita, Paulo
9
Kunkel, Thilo
8
Veloutsou, Cleopatra
8
Hajli, Nick
7
Filieri, Raffaele
6
Haverila, Kai
6
Hollebeek, Linda D.
6
McLaughlin, Caitlin
6
Bang, Nguyen
5
Bilro, Ricardo Godinho
5
Dessart, Laurence
5
Füller, Johann
5
Harrigan, Paul
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Melewar, T. C.
5
Rahman, Zillur
5
Rowley, Jennifer
5
Bernritter, Stefan F.
4
Bredikhina, Nataliya
4
Carlson, Jamie
4
Chan-Olmsted, Sylvia M.
4
Chen, Huan
4
Cheung, Man Lai
4
Dwivedi, Yogesh Kumar
4
Gensler, Sonja
4
Guzman, Francisco
4
Haverila, Matti
4
Ibrahim, Blend
4
Johnen, Marius
4
Kamboj, Shampy
4
Karjaluoto, Heikki
4
Kim, Hye-yŏng
4
Ko, Yong Jae
4
Langaro, Daniela
4
Liao, Junyun
4
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The journal of brand management : an international journal
2
The journal of product & brand management
2
Business horizons
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing theory
1
Organization : the critical journal of organization, theory and society
1
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ECONIS (ZBW)
11
Showing
1
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10
of
11
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date (oldest first)
1
Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
2
Creating a brand community at the bottom of the pyramid : the case of a Cameroonian music platform
Cova, Bernard
;
Barès, Franck
;
Nemani, Anicet
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 887-913
Persistent link: https://www.econbiz.de/10012607862
Saved in:
3
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
4
The effect of social media commmunication on consumer perceptions of brands
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 189-214
Persistent link: https://www.econbiz.de/10011561356
Saved in:
5
Value slippage in brand transformation : a conceptualization
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011563006
Saved in:
6
Marketing with working consumers : the case of a carmaker and its brand community
Cova, Bernard
;
Pace, Stefano
;
Skålén, Per
- In:
Organization : the critical journal of organization, …
22
(
2015
)
5
,
pp. 682-701
Persistent link: https://www.econbiz.de/10011488175
Saved in:
7
The impact of brand communication on brand equity through Facebook
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 31-53
Persistent link: https://www.econbiz.de/10011297938
Saved in:
8
Brand volunteering : value co-creation with unpaid consumers
Cova, Bernard
;
Pace, Stefano
;
Skålén, Per
- In:
Marketing theory
15
(
2015
)
4
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011494733
Saved in:
9
Re-
branding
brand genericide
Cova, Bernard
- In:
Business horizons
57
(
2014
)
3
,
pp. 359-369
Persistent link: https://www.econbiz.de/10010359481
Saved in:
10
Value creation versus destruction : the relationship between consumers, marketers and financiers
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 147-158
Persistent link: https://www.econbiz.de/10009688873
Saved in:
1
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