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~person:"Cova, Bernard"
~subject:"Lieferantenmanagement"
~subject:"Procurement"
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Search: subject:"B-to-B-Marketing"
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Lieferantenmanagement
Procurement
B-to-B-Marketing
12
Business-to-business marketing
12
Business network
5
Supplier relationship management
5
Unternehmensnetzwerk
5
Project management
4
Projektmanagement
4
Marketing management
3
Marketingmanagement
3
Organisationsstruktur
3
Organizational structure
3
Beziehungsmarketing
2
Bundling strategy
2
Customer value
2
Kundenwert
2
Leistungsbündel
2
Relationship marketing
2
Sensemaking approach
2
Sensemaking-Ansatz
2
Contact
1
Empirical method
1
Empirische Methode
1
Initiation
1
International business
1
International management
1
International marketing
1
Internationales Management
1
Internationales Marketing
1
Multinationales Unternehmen
1
Organisatorischer Wandel
1
Organizational change
1
Political party
1
Politische Partei
1
Project marketing
1
Relationship development
1
Service-Dominant Logic
1
Service-dominant logic
1
Shipping
1
South Korea
1
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5
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5
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1
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English
5
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Cova, Bernard
Kleinaltenkamp, Michael
22
Svensson, Göran
19
Naudé, Peter
12
Ulaga, Wolfgang
12
Kowalkowski, Christian
10
Sharma, Arun
10
Johnston, Wesley J.
9
Sharma, Piyush
9
Backhaus, Klaus
8
Casidy, Riza
8
Corsaro, Daniela
8
Høgevold, Nils M.
8
Jacob, Frank
8
Keränen, Joona
8
Henneberg, Stephan
7
Homburg, Christian
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Rodríguez, Rocío
7
Sridhar, Shrihari
7
Agnihotri, Raj
6
Brennan, Ross
6
Grewal, Rajdeep
6
La Rocca, Antonella
6
Nyadzayo, Munyaradzi W.
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Voeth, Markus
6
Zolkiewski, Judy
6
Andersen, Poul Houman
5
Barnes, Bradley R.
5
Chatterjee, Sheshadri
5
Christodoulides, George
5
Ehret, Michael
5
Gil Saura, Irene
5
Holmlund, Maria
5
Høgevold, Nils
5
Jalkala, Anne
5
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Industrial marketing management : the international journal for industrial and high-tech firms
3
European management journal
1
Journal of marketing management : MM
1
Source
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ECONIS (ZBW)
5
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1
Building B2B relationships via initiation contributors : three cases from the Norwegian-South Korean international project business
Aarikka-Stenroos, Leena
;
Aaboen, Lise
;
Cova, Bernard
; …
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011822117
Saved in:
2
Party time : recreation rituals in the world of B2B
Cayla, Julien
;
Cova, Bernard
;
Maltese, Lionel
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1394-1421
Persistent link: https://www.econbiz.de/10010209625
Saved in:
3
Changing project business orientations : towards a new logic of project marketing
Jalkala, Anne
;
Cova, Bernard
;
Salle, Robert
;
Salminen, …
- In:
European management journal
28
(
2010
)
2
,
pp. 124-138
Persistent link: https://www.econbiz.de/10003960918
Saved in:
4
Special issue: IMP 2009 : handling plurality of relationship forms in networks
Cova, Bernard
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008655016
Saved in:
5
Marketing solutions in accordance with the S-D logic : co-creating value with customer network actors
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 270-277
Persistent link: https://www.econbiz.de/10003713060
Saved in:
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