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~person:"Cox, Reavis"
~person:"Malhotra, Naresh K."
~type_genre:"Glossary included"
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Marketing theory
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Marketingtheorie
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Naresh K. Malhotra
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Cox, Reavis
Malhotra, Naresh K.
Jones, D. G. Brian
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Tadajewski, Mark
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Dixon, Donald F.
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Kotler, Philip
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Hyman, Michael R.
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McCarthy, Edmund Jerome
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Dobscha, Susan
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Fischer, Eileen
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Hollander, Stanley C.
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Legends in marketing
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History of marketing thought ; Volume 1
1
The development of marketing theory and its philosophical underpinnings
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The nature and scope of marketing research
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ECONIS (ZBW)
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Ethics, quality of life, and pedagogy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301069
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2
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299967
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3
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
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4
Ralph F. Breyer 1897-
Cox, Reavis
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2008
Persistent link: https://www.econbiz.de/10003643829
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5
Towards a theory of marketing
Alderson, Wroe
;
Cox, Reavis
-
2008
Persistent link: https://www.econbiz.de/10003610277
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