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~person:"Crawford, Heather"
~person:"Ramaswamy, Venkatram"
~subject:"Beziehungsmarketing"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Kongressschrift"
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Beziehungsmarketing
Interactive media
3
Interaktive Medien
3
Relationship marketing
3
Betriebliche Wertschöpfung
2
Customer integration
2
E-commerce
2
Electronic Commerce
2
Kundenintegration
2
Value creation
2
Co-creation
1
Customer satisfaction
1
Digital platform
1
Digitale Plattform
1
Digitalisierung
1
Digitization
1
E-Learning
1
E-learning
1
Information technology
1
Informationstechnik
1
Interactional creation
1
Interactions
1
Interactive platforms
1
Internet
1
Internet marketing
1
Kundenzufriedenheit
1
Online interactions
1
Online retailing
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Online-Handel
1
Online-Marketing
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Social Web
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Social web
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Students
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Studierende
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Technischer Fortschritt
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Technological change
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creating value through interactions
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digitalized interactive platforms
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offerings
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Crawford, Heather
Ramaswamy, Venkatram
Ozcan, Kerimcan
2
Ahmed, Rizwan Raheem
1
Ahn, Taesoo
1
Albrecht, Carmen-Maria
1
Alvandi, Mohsen
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Amirkhanpour, Monaliz
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Arghashi, Vahideh
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Fazli-Salehi, Reza
1
Fisk, Raymond P.
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Frau, Moreno
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Frigau, Luca
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He, Jiaxun
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Heinonen, Kristina
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Hong, Moonki
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Hoyer, Wayne D.
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Jiang, Zhenhui
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Kim, Eun-Ho
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Kim, Eunice
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Kumar, B. Dinesh
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Journal of business research : JBR
1
Journal of marketing
1
Services marketing quarterly
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ECONIS (ZBW)
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Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
2
What is co-creation? : an interactional creation framework and its implications for value creation
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of business research : JBR
84
(
2018
),
pp. 196-205
Persistent link: https://www.econbiz.de/10011802900
Saved in:
3
Serving students : understanding students' interactions with people and processes using online tools
Small, Felicity
;
Dowell, David
;
Crawford, Heather
- In:
Services marketing quarterly
37
(
2016
)
4
,
pp. 209-224
Persistent link: https://www.econbiz.de/10011628454
Saved in:
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