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~person:"Crespo Casas, Juan M."
~person:"González-Serrano, Lydia"
~person:"Strandgaard Pedersen, Jesper"
~subject:"Hotel chains"
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Search: person:"Alvarez, José Luis"
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Hotel chains
Beziehungsmarketing
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Big Data
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Bootstrap resampling
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Customer relationship management
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Crespo Casas, Juan M.
González-Serrano, Lydia
Strandgaard Pedersen, Jesper
Muñoz-Romero, Sergio
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Rojo-Álvarez, José Luis
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Soguero-Ruiz, Cristina
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Talón-Ballestero, Pilar
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Tourism management : research, policies, practice
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Using big data from Customer Relationship Management information systems to determine the client profile in the hotel sector
Talón-Ballestero, Pilar
;
González-Serrano, Lydia
; …
- In:
Tourism management : research, policies, practice
68
(
2018
),
pp. 187-197
Persistent link: https://www.econbiz.de/10011871110
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