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~person:"Crespo-Almendros, E."
~person:"Henderson, Ty"
~subject:"Markenführung"
~subject:"Online-Handel"
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Markenführung
Online-Handel
Sales promotion
4
Verkaufsförderung
4
Brand management
2
Cause-Related Marketing
2
Cause-related marketing
2
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Online retailing
2
Online sales promotion
2
Online-Marketing
2
Airline
1
Airlines
1
Brand image
1
Category Management
1
Category management
1
E-commerce
1
Electronic Commerce
1
Experiment
1
Fluggesellschaft
1
Free gift
1
Internet
1
Internet experience
1
Markenimage
1
Online free gift
1
Online price discount
1
Preismanagement
1
Price discount
1
Pricing strategy
1
Promotion-proneness
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Rabatt
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Rebate
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Crespo-Almendros, E.
Henderson, Ty
Kukar-Kinney, Monika
4
Arora, Neeraj
3
Barrio-García, Salvador del
3
Moon, Sangkil
3
Usman, Osly
3
Abril Barrie, Carmen
2
Avdulaj, Jonida
2
Cao, Zike
2
Carlson, Jeffrey R.
2
Chatterjee, Patrali
2
Chong, Alain Yee Loong
2
Chu, Junhong
2
Crespo-Almendros, Esmeralda
2
Dawes, John
2
Duch-Brown, Néstor
2
Eliaz, Kfir
2
Grzybowski, Lukasz
2
Gupta, Sachin
2
Ha, Hong Youl
2
Hackley, Christopher E.
2
Heiens, Richard A.
2
Huang, Rui
2
Hui, Kai-Lung
2
Jiang, Yuanchun
2
Kamakura, Wagner A.
2
Kuntner, Tobias
2
Lambrecht, Anja
2
Ledolter, Johannes
2
Li, Boying
2
Liu, Yezheng
2
Loureiro, Sandra Maria Correia
2
Marks, Robert E.
2
Muehling, Darrel D.
2
Mullin, Roddy
2
Narayanaswamy, Ravi
2
Neslin, Scott A.
2
Oren-Kolbinger, Orli
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GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of air transport management
1
Journal of marketing
1
Service business
1
Source
All
ECONIS (ZBW)
4
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1
Online airline ticket purchasing : influence of online sales promotion type and Internet experience
Crespo-Almendros, E.
;
Barrio-García, S. Del
- In:
Journal of air transport management
53
(
2016
),
pp. 23-34
Persistent link: https://www.econbiz.de/10011546089
Saved in:
2
Do online discounts and free gifts damage brand image of service? : the moderating role of promotion-proneness
Crespo-Almendros, E.
;
Barrio-García, Salvador del
- In:
Service business
10
(
2016
)
1
,
pp. 31-58
Persistent link: https://www.econbiz.de/10011722145
Saved in:
3
Promoting brands across categories with a social cause : implementing effective embedded premium programs
Henderson, Ty
;
Arora, Neeraj
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 41-60
Persistent link: https://www.econbiz.de/10008702762
Saved in:
4
Doing well while doing good : linking a social cause to product
promotions
; why it works and how to make it more effective
Henderson, Ty
;
Arora, Neeraj
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 8-15
Persistent link: https://www.econbiz.de/10003982231
Saved in:
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