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~person:"Crisafulli, Benedetta"
~person:"Sarkar, Soumya"
~person:"Wang, Wei-Yue"
~subject:"Corporate reputation"
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Corporate reputation
Brand architecture
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5
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Crisafulli, Benedetta
Sarkar, Soumya
Wang, Wei-Yue
Balmer, John M. T.
24
Melewar, T. C.
11
Balmer, John M.T.
6
Bang, Nguyen
5
Burghausen, Mario
5
Greyser, Stephen A.
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4
Chen, Weifeng
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4
Sharifah Faridah Syed Alwi
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Urde, Mats
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3
Hatch, Mary Jo
3
Keller, Kevin Lane
3
Kleyn, Nicola
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Merrilees, Bill
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Miller, Dale
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Navare, Jyoti
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Podnar, Klement
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Singh, Jaywant
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Wiedmann, Klaus-Peter
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Iglesias, Oriol
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Ind, Nicholas
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Khojastehpour, Morteza
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Journal of business research : JBR
2
Corporate reputation review : an international journal
1
International studies of management and organization
1
The journal of brand management : an international journal
1
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"Corporate image at stake" : the impact of crises and response strategies on consumer perceptions of corporate brand alliances
Singh, Jaywant
;
Crisafulli, Benedetta
;
Quamina, La Toya
- In:
Journal of business research : JBR
117
(
2020
),
pp. 839-849
Persistent link: https://www.econbiz.de/10012288104
Saved in:
2
"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis
Singh, Jaywant
;
Crisafulli, Benedetta
;
Quamina, La Toya
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 464-480
Persistent link: https://www.econbiz.de/10012417030
Saved in:
3
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
4
Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
Saved in:
5
Impact of voluntary disclosures on corporate brand equity
Sarkar, Soumya
;
Bhattacharjee, Titas
- In:
Corporate reputation review : an international journal
20
(
2017
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10011739773
Saved in:
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