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~person:"Cui, Xuebin"
~person:"Kurtz, Oliver Tuna"
~subject:"Online-Marketing"
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Online-Marketing
Mobile Anwendung
6
Mobile application
6
Consumer behaviour
5
Konsumentenverhalten
5
Innovation adoption
4
Innovationsakzeptanz
4
Internet marketing
4
Mobile Business
4
Mobile Marketing
4
Mobile business
4
Mobile communications
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Mobile marketing
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Mobilkommunikation
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Einzelhandel
2
Erfolgsfaktor
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Retail trade
2
Success factor
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Advertising
1
Advertising effects
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Akzeptanz
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App <Programm>
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Beziehungsmarketing
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Customer segmentation
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Data protection
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Datenschutz
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Distribution channel
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Empirical method
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Horizontal differentiation
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Internet
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Kaufverhalten
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Latent class model
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Location choice
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Location-based advertising
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Markenpolitik
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Market segmentation
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Marktsegmentierung
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Cui, Xuebin
Kurtz, Oliver Tuna
Broeckelmann, Philipp
3
Kesler, Reinhold
3
Michaelidou, Nina
3
Moro, Sérgio
3
Rita, Paulo
3
Stocchi, Lara
3
Bapna, Ravi
2
Bauer, Christine
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Chung, Henry F. L.
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Eslinger, Tom
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2
Heinemann, Gerrit
2
Kircher, Tobias
2
Law, Chun Hung Roberts
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Li, Sali
2
Liu, Yinyuan
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Okazaki, Shintaro
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Pourazad, Naser
2
Ramos, Ricardo Filipe
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Roy, Souvik
2
Schulte, Patrick
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Seehaus, Christoph
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Sung, Eunyoung
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Abbasi, Amir Zaib
1
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Aebli, Annika
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Electronic commerce research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Schriftenreihe Studien zum Konsumentenverhalten
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ECONIS (ZBW)
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1
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
2
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
3
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
4
Erfolgsfaktoren standortbasierter mobiler Werbung : Konzeption, empirische Überprüfung und Auswirkungen am Beispiel einer mobilen App
Kurtz, Oliver Tuna
-
2020
Persistent link: https://www.econbiz.de/10012260528
Saved in:
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