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~person:"Currim, Imran S."
~person:"Kerr, Gayle"
~subject:"Marketing management"
~subject:"Werbewirkung"
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Currim, Imran S.
Kerr, Gayle
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European journal of marketing : EJM
4
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ECONIS (ZBW)
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IMC education and digital disruption
Kerr, Gayle
;
Kelly, Louise
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011698196
Saved in:
2
Commitment to marketing spending through recessions : better or worse stock market returns?
Currim, Imran S.
;
Lim, Jooseop
;
Zhang, Yu
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2134-2161
Persistent link: https://www.econbiz.de/10011629315
Saved in:
3
When does metric use matter less? : how firm and managerial characteristics moderate the relationship between metric use and marketing mix performance
Mintz, Ofer
;
Currim, Imran S.
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1809-1856
Persistent link: https://www.econbiz.de/10011449324
Saved in:
4
The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.
;
Kerr, Gayle
;
Schultz, Don E.
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
Saved in:
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