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~person:"Curry, David J."
~person:"Hanssens, Dominique M."
~subject:"Zeitreihenanalyse"
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Curry, David J.
Hanssens, Dominique M.
Clements, Michael P.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing : journal of research and management
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ECONIS (ZBW)
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Time-series models in marketing : some recent developments
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 24-29
Persistent link: https://www.econbiz.de/10003976409
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2
Creating lift versus building the base : current trends in marketing dynamics
Leeflang, Peter
;
Bijmolt, Tammo H. A.
;
Doorn, Jenny van
; …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10003822803
Saved in:
3
BVAR as a category management tool : an illustration and comparison with alternative techniques
Curry, David J.
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10000885243
Saved in:
4
Bayesian vector autoregression : a new approach for modeling competitive dynamics in category management
Curry, David J.
(
contributor
)
-
1992
Persistent link: https://www.econbiz.de/10000848318
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