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~person:"D'Alessandro, Steven"
~person:"Möhlenbruch, Dirk"
~subject:"Betriebliche Wertschöpfung"
~subject:"Retail marketing"
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Betriebliche Wertschöpfung
Retail marketing
Social Web
16
Social web
16
Beziehungsmarketing
6
Relationship marketing
6
Consumer behaviour
4
Internet marketing
4
Konsumentenverhalten
4
Online-Marketing
4
Customer integration
3
E-commerce
3
Electronic Commerce
3
Kundenintegration
3
Value creation
3
Bibliometrics
2
Bibliometrie
2
Deregulation
2
Deregulierung
2
Einzelhandel
2
Emotion
2
Health
2
Mobile Business
2
Mobile business
2
Retail trade
2
Social network
2
Social values
2
Soziale Werte
2
Soziales Netzwerk
2
online community
2
Academic reputation
1
Akademiker
1
Consumer empowerment
1
Customer value
1
Deutschland
1
Dienstleistungsmarketing
1
Digitalisierung
1
Digitization
1
Distribution channel
1
E-Learning
1
E-learning
1
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German
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English
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D'Alessandro, Steven
Möhlenbruch, Dirk
Hajli, Nick
6
Perdue, Richard R.
4
Shin, Hakseung
4
Cova, Bernard
3
Loane, Susan Stewart
3
Loh, Johannes
3
Mahr, Dominik
3
Sorensen, Anne
3
Thaichon, Park
3
Aguilar-Illescas, Rocio
2
Anaya-Sánchez, Rafael
2
Carlson, Jamie
2
Chen, Aihui
2
Choi, Hwanho
2
Dahlander, Linus
2
Dai, Hua
2
Dolan, Rebecca
2
Drennan, Judy
2
Ebrahimi, Pejman
2
Emrich, Oliver
2
Fontana, Avanti
2
Frederiksen, Lars
2
Gayatri, Gita
2
Graham, Gary
2
Gupta, Sumeet
2
Heinonen, Kristina
2
Hofacker, Charles F.
2
Hollenbeck, Brett
2
Hu, Tao
2
Itani, Omar S.
2
Kemper, Joya
2
Khajeheian, Datis
2
Korovkin, Vladimir
2
Kretschmer, Tobias
2
Kunz, Reinhard
2
Li, Feng
2
Lievens, Annouk
2
Lin, Xiaolin
2
Lu, Yaobin
2
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Betriebswirtschaftliche Diskussionsbeiträge
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of nonprofit & public sector marketing
1
Source
All
ECONIS (ZBW)
4
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1
Identifying consumer value co-created through social support within online health communities
Loane, Susan Stewart
;
Webster, Cynthia M.
; …
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 353-367
Persistent link: https://www.econbiz.de/10011339729
Saved in:
2
Peer-to-peer value through social capital in an online motor neuron disease community
Loane, Susan Stewart
;
D'Alessandro, Steven
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
2
,
pp. 164-185
Persistent link: https://www.econbiz.de/10009762023
Saved in:
3
Einsatzpotenziale des Web 2.0 zur erlebnisorientierten Kundenintegration in der Verlagsbranche
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Elste, Ina
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 113-133)
.
2012
Persistent link: https://www.econbiz.de/10009373650
Saved in:
4
Einsatzmöglichkeiten von Web-2.0-Instrumenten im Multi-Channel-Marketing des Einzelhandels
Möhlenbruch, Dirk
;
Blunck, David Elias
;
Ritschel, Falk
-
2010
Persistent link: https://www.econbiz.de/10013432747
Saved in:
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