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~person:"D'Souza, Clare M."
~subject:"Umweltpolitik"
~subject:"Werbewirkung"
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Umweltpolitik
Werbewirkung
Environmental consciousness
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D'Souza, Clare M.
Ambec, Stefan
4
Bang Nguyen Viet
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De Donder, Philippe
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Muralidharan, Sidharth
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Sheehan, Kim Bartel
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Xue, Fei
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International journal of advertising : the quarterly review of marketing communications
1
Journal of strategic marketing
1
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ECONIS (ZBW)
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An evaluation of the role of green marketing and a firm's internal practices for environmental sustainability
D'Souza, Clare M.
;
Taghian, Mehdi
;
Sullivan Mort, Gillian
; …
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011479473
Saved in:
2
Environmental threat appeals in green advertising : the role of fear arousal and coping efficacy
Hartmann, Patrick
;
Apaolaza, Venessa
;
D'Souza, Clare M.
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 741-765
Persistent link: https://www.econbiz.de/10010467593
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